Scientific Definition
The rate at which customers (or employees) leave over a period.
Plain-English Definition
The rate at which customers (or employees) leave over a period.
Feynman Explanation
You can't outgrow what you can't keep.
Core Principle
The rate at which customers (or employees) leave over a period.
Mechanisms
Pending editorial review.
The rate at which customers (or employees) leave over a period.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Most growth strategies fail because churn isn't fixed first.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
You can't outgrow what you can't keep.
Examples
- A SaaS business with 5% monthly churn loses 46% of its base annually.
- Most growth strategies fail because churn isn't fixed first.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Plug the bucket before scaling the inflow.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Plug the bucket before scaling the inflow.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
The gap between early adopters and the early majority kills most products.
Innovators → early adopters → early majority → late majority → laggards.
Low-end or new-market entrants overtake established incumbents.
Prices driven far above intrinsic value by feedback loops of belief and behavior.
Asset prices fully reflect available information; you can't reliably beat the market.
Doing everything right by current customers can kill you.
Customers hire products to do a job in their life.
Aggregating many niche markets equals or exceeds the mainstream.
Beliefs about reality shape the reality.
Technologies grow slowly, then explode, then plateau.
How will I feel about this in 10 minutes / 10 months / 10 years?
Basics first (health/finances), then depth (mastery/impact), then altruism (widening circle).