Scientific Definition
Innovators → early adopters → early majority → late majority → laggards.
Plain-English Definition
Innovators → early adopters → early majority → late majority → laggards.
Feynman Explanation
If you're selling to the late majority, the innovation is over.
Core Principle
Innovators → early adopters → early majority → late majority → laggards.
Mechanisms
Pending editorial review.
Innovators → early adopters → early majority → late majority → laggards.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Marketing, change management, and strategy phasing.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
If you're selling to the late majority, the innovation is over.
Examples
- AI adoption curves inside companies.
- Marketing, change management, and strategy phasing.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Know which adopter segment you're talking to today. The pitch changes.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Know which adopter segment you're talking to today. The pitch changes.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
The rate at which customers (or employees) leave over a period.
The gap between early adopters and the early majority kills most products.
Low-end or new-market entrants overtake established incumbents.
Prices driven far above intrinsic value by feedback loops of belief and behavior.
Asset prices fully reflect available information; you can't reliably beat the market.
Doing everything right by current customers can kill you.
Customers hire products to do a job in their life.
Aggregating many niche markets equals or exceeds the mainstream.
Beliefs about reality shape the reality.
Technologies grow slowly, then explode, then plateau.
Responsibility dilutes across a group until it disappears.
How will I feel about this in 10 minutes / 10 months / 10 years?