The Laboratory · Certification
The Incentives Certification.
One course. Twelve weeks. Built by AI to your role, your company, your industry. Taught inside the live instruments of The Incentives Lab.
01
Custom syllabus
We intake your role, company, KPI, and the perverse incentive you're fighting. Lovable AI generates a 12-week plan you can re-personalize anytime.
02
Learn inside the tools
Every week pairs one of the 12 Human Behavior Dimensions™ with a live Lab instrument — Lens, Designer, Atlas, Observatory, the Equation runner.
03
Portfolio certification
Ten passing artifacts plus a capstone unlock Council review. No multiple-choice exam — your work IS the test.
The 12-week scaffold
Each week is a Human Behavior Dimension paired with the right Lab instrument. AI personalizes the objective, the company example, the assigned models, and the artifact spec for you.
W01
Cognition · Periodic Table + Glossary drill
Spot the cognitive biases driving your team's worst decisions.
W02
Emotion · Lens diagnostic
Diagnose the emotional system around your top KPI.
W03
Motivation · Behavioral Equation runner
Score motivation drivers against your real reward stack.
W04
Incentives · Designer blueprint
Redesign one perverse incentive you're living with.
W05
Social · Observatory contribution
Submit one field pattern from your industry.
W06
Identity · Spiral Dynamics + Schein overlay
Map identity & culture stages inside your org.
W07
Environment · Choice architecture sandbox
Redesign one default in your environment.
W08
Time · Fractal Productivity + commitment device
Install one commitment device for your team.
W09
Biology · Applied neuroscience audit
Audit stress / recovery loops in your week.
W10
Culture · Org Genome map
Map your org's behavioral genome.
W11
Systems · Knowledge Graph traversal + CLD
Draft a causal loop diagram of your KPI system.
W12
Capstone · Full Designer blueprint
Ship a full re-designed incentive system.