The Incentives Academy.

The Incentives Academy is a 12-week, AI-personalized certification taught inside the live instruments of The Incentives Lab. This walkthrough explains how it works in ten pages — read it in under fifteen minutes.

We optimized this for the person who owns a number and has to move it through other humans — not for academics or hobbyists.

Every week of the course maps to one of the twelve dimensions of human behavior. The dimensions are the spine; the instruments are the toolbox.

Reading about behavioral design and doing behavioral design are different sports. Each week pairs a dimension with a working instrument you use on your own KPI.

You fill out a 2-minute intake. Lovable AI generates a 12-week plan tuned to your role, company, industry, and the specific perverse incentive you named.

We designed the cadence for operators who already have a job. The default is one week per module; you can stretch to two or four weeks per module.

No proctored exam. You build a portfolio of ten passing artifacts plus a capstone. The portfolio is the credential.

Certified Incentive Architects join the most interesting room of operators on the internet. Recertify annually so the work stays current.

The 2026 Founding Class is the only cohort at this price. Standard 2027 pricing is $2,500. Founding members lock the lifetime Council rate.

Either start the AI intake now (free) to see your personalized plan before you pay, or claim a Founding seat directly.