Master incentives. Free.

People don't do what you ask. They do what the system rewards. This free course teaches you to see those rewards, redesign them, and plug the Incentives LLM into any app so the redesign runs automatically.

Prices, scarcity, and trade-offs are signals. Learn the handful of economic ideas that explain most behavior you'll ever try to change.

Humans aren't calculators. A short list of predictable biases explains why the 'rational' offer often loses.

Dopamine is about anticipation, not pleasure. Understanding the reward circuit tells you why progress bars, streaks, and surprises work.

Choice architecture is how options are arranged. Same options, different arrangement, very different outcomes.

Words set the frame, the anchor, and the perceived cost. Learn to write copy that makes the right choice feel like the easy one.

Before redesigning, find the incentive that's actually driving behavior today.

The Incentives LLM is an MCP server. Attach it to Claude, ChatGPT, Cursor, or your own app, and every answer gets the choice-architecture treatment.

The same principles work everywhere people make choices. Here's where to point the LLM first.

Mastery is a habit: diagnose, redesign, measure, repeat — with the Incentives LLM doing the heavy lifting on every change.