Learn how incentives shape behavior.
Every tool below runs in your browser. No login required. Diagnose a system, compose a behavior, predict an outcome, or just explore the encyclopedia.
"Every system gets the behavior it rewards."
Diagnose any system. Get a risk score and a redesign.
100+ Human Behavior Elements™, searchable and filterable.
Combine elements into named behaviors. Share your molecule.
Forecast a metric change. See the second-order surprises.
Map the 8 motives behind any decision, product, or policy.
Diagnose the behavioral profile of an organization.
A living database of real-world incentive failures and redesigns.
Generate a working incentive blueprint from any goal.
The invariants beneath every behavioral system.
The behavioral knowledge graph — every element, linked.
1,180+ terms with examples and quizzes.
Guided rabbit-holes through the taxonomy.
The Think Tank works on live incentive systems.
For businesses, governments, and institutions ready to diagnose and redesign the systems they actually operate.