Connect your AI to the Incentives LLM.
One endpoint turns ChatGPT, Claude, or Cursor into an incentive architect for your business — grounded, cited research on AEO, SEO, GEO, behavioral economics, and the incentive design that makes traffic actually convert.
https://theincentiveslab.com/mcpStreamable HTTP · OAuth 2.1 · works in any MCP-compatible client.
Growth, from the incentive layer up
Get quoted by AI engines
Answer-engine optimization is won with extractable, cited answers. The server hands your assistant the source snippets and the answer-block shape that models actually lift.
Depth that ranks
Every page your team writes can be grounded in a real corpus instead of restated generalities — the difference between thin content and a citable reference.
Generative engine visibility
Structure entities, definitions, and schema the way generative surfaces resolve them, so your brand shows up inside the answer, not below it.
Traffic that converts
Traffic is a behavior problem. Diagnose the incentives in your funnel, pricing, and offers with the same models we run inside Fortune 500 rooms.
The two jobs teams connect the server for first
Incentive optimization server
Diagnose the rewards, risks, and timing behind conversion, pricing, retention, and internal behavior — then turn the diagnosis into a testable change.
AEO engine
Generate cited answer blocks, entity definitions, FAQs, and schema-ready page structure for AI search and generative surfaces.
Three tools your assistant can call
search_incentivesSemantic search across the Lab corpus — 1,200+ behavioral elements, biases, mental models, perverse-incentive patterns.
Raw evidence your assistant can quote when writing pages, briefs, or offers.
answer_incentivesA synthesized, cited answer composed from the highest-similarity sources.
Drop-in answer blocks that AI engines quote back — the core AEO unit.
list_dimensionsThe filterable dimension tags in the knowledge base.
Scope research to cognition, incentives, status, safety, or temporal layers.
Connected in about two minutes
- 1 · Copy the server URL
Every MCP client asks for one thing: a streamable HTTP endpoint.
- 2 · Add it to your client
ChatGPT (Connectors), Claude (Settings → Connectors), Cursor, Codex, or any MCP-compatible agent.
- 3 · Sign in once
The server uses OAuth. Approve the connection with your Lab account and your assistant works as you.
- 4 · Ask it to work
“Audit my pricing page for perverse incentives and write three AEO answer blocks with citations.”
Put the Lab inside your workflow
Members get the MCP connection, the full Atlas, and the diagnostics. Teams that want it wired into their site, content engine, and offers can bring us the problem directly.