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Built with the Incentives LLM

This whole site is a live demo.

Every default, nudge and "next step" here was designed with the Incentives LLM — the same engine you can attach to your own app. Here's what it's doing to you right now.

What this browser remembers about you

Nothing yet.

Stored only in your browser. Never sent to us. Reset any time.

The mechanics, named

Zeigarnik effect
Remembered progress

We store your course step in your browser and greet you with the unfinished part. Open loops pull people back.

Choice overload
One next step, not ten

Returning visitors see a single recommended action picked from what they've read — never a menu.

Reciprocity
Free course first

The whole course is free. Value first; the ask comes after you've already won something.

Goal-gradient effect
Progress you can see

"You're 40% through" — people speed up as the finish line gets close.

Transparency builds trust
Visible memory

This page shows exactly what we stored, with a one-click reset. Nudges that hide get punished.

Default effect & low friction
Free tier default

The Incentives LLM starts free. Removing the first payment removes the first reason to say no.

Learning by doing
Live examples

Toggles and sliders let you feel an incentive change before you read the theory.

Put the same engine in your product.

Connect the Incentives LLM to Claude, ChatGPT, Cursor or your own app and it layers choice architecture into every flow, page and offer.

Attach the Incentives LLM →