Begin Your Path
Learn the incentives behind everything — then design better ones.
Four stages, in order. Read a path, run a lab, use the tools, and — when you're ready — get certified as an Incentive Architect.
01
Learn
Paths
02
Practice
Labs
03
Apply
Tools
04
Certify
Course
Step 01 · Learn
Pick a learning path.
Short, guided sequences. Read in order, take the micro-quizzes, and bookmark anything worth keeping.
Path · 20 min
Perverse Incentives 101
How well-intentioned systems produce the opposite of what they reward.
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Path · 25 min
The Kahneman Path
The fast/slow split underneath every decision — biases, framing, and prospect theory.
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Path · 20 min
Why Smart Teams Make Bad Decisions
Groupthink, the Abilene paradox, and the social physics of bad calls.
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All paths
Browse the library
Every guided path across behavior, design, systems, and AI.
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Step 02 · Practice
Run a lab.
The four instruments of the Incentives OS. Explore, diagnose, design, and simulate behavior in real systems.
Lab · Explore
Atlas
Walk the full Periodic Table of Human Behavior — 84 elements, 12 dimensions.
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Lab · Diagnose
Lens
Run any situation through the six-level incentive audit.
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Lab · Design
Designer
Compose, stress-test, and version your own incentive systems.
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Lab · Simulate
Observatory
Watch incentive structures play out as living systems.
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Step 03 · Apply
Use the tools.
Reference material, visual explorers, and the full periodic table — built to live next to your work.
Tool
Periodic Table
The 84 Human Behavior Elements, organized into 12 dimensions.
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Tool
Glossary
1,180+ behavioral terms with micro-examples and short quizzes.
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Tool
Knowledge Graph
Visually explore how concepts, biases, and patterns connect.
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Tool
Magazine
Long-form essays on behavior, incentives, and consequence.
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Step 04 · Certify
Become a certified Incentive Architect.
A 12-week course, personalized to your role, company, and industry. One dimension of human behavior per week, paired with a lab instrument and a real artifact you can put to work.
12 weeks
One human-behavior dimension per week, end-to-end.
AI-personalized
A curriculum built around your role, company, and industry.
Annual recertification
The field moves. Stay current and stay credentialed.