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The Incentives Lab
Magazine

A working archive of the field.

Annual guides, long-form essays, and editor's reviews from the Lab's library — assembled for executives, researchers, and the merely curious.
Featured · BE Guide
2026

Behavioral Economics Guide 2026

The newest edition: AI-augmented decision-making, behavioral design at machine speed, and the year's defining applied cases.

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Archive

Every issue, in order.

More titles will land in this section as the Lab continues to expand its library.

BE Guide
2025

Behavioral Economics Guide 2025

Latest field research, applied cases, and a comprehensive editor's review of the year in behavioral science.

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BE Guide
2024

Behavioral Economics Guide 2024

Behavioral science meets generative AI — replication, measurement, and the maturing practitioner playbook.

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BE Guide
2023

Behavioral Economics Guide 2023

Sludge audits, energy behavior, and a hard look at what behavioral interventions actually deliver at scale.

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BE Guide
2022

Behavioral Economics Guide 2022

Identity, polarization, and the behavioral architecture of a post-pandemic economy.

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BE Guide
2021

Behavioral Economics Guide 2021

Behavior during crisis: trust, compliance, and the design of public-health incentives.

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BE Guide
2020

Behavioral Economics Guide 2020

Nudging at scale, behavioral public policy, and the operational maturity of BE practice.

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BE Guide
2019

Behavioral Economics Guide 2019

Ethics, choice architecture, and the expansion of applied behavioral teams in industry.

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BE Guide
2018

Behavioral Economics Guide 2018

Frictions, defaults, and the year behavioral design entered the C-suite vocabulary.

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BE Guide
2017

Behavioral Economics Guide 2017

Foundational essays on judgment, decision-making, and the practitioner toolkit.

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BE Guide
2016

Behavioral Economics Guide 2016

Cass Sunstein, Gerd Gigerenzer, and a definitive snapshot of the field at scale.

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BE Guide
2015

Behavioral Economics Guide 2015

Dan Ariely's editorial year: irrationality, dishonesty, and the limits of self-knowledge.

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BE Guide
2014

Behavioral Economics Guide 2014

The inaugural edition — the reference text that mapped the modern behavioral economics field.

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