The Kahneman Path
How a Nobel-winning psychologist rewired strategy
Daniel Kahneman showed that people don't decide based on reality — they decide based on perceived reality. These seven terms are the operating system underneath every boardroom that has ever surprised itself.
- 01Neuroscience · Decision
System 1 vs. System 2
Start here: the fast/slow split underneath every decision.
Fast intuitive vs. slow deliberative thinking.
Open the full definition →Try it · 30 secondsLive · Catch system 1 vs. system 2'A bat and a ball cost $1.10. The bat costs $1 more than the ball. How much is the ball?'
- 02Bias · Decision
Anchoring Bias
The first number always wins. Learn to set it.
Over-reliance on the first number that hits the table.
Open the full definition →Try it · 30 secondsLive · Feel anchoring biasWhat % of CEOs do you think privately rate themselves above-average leaders?
Don't overthink. Drag once.
1%80%100% - 03Bias · Memory
Availability Heuristic
What's vivid feels true. What's true is often boring.
We judge frequency by how easily examples come to mind.
Open the full definition →Try it · 30 secondsLive · Catch availability heuristicWhich kills more Americans per year?
- 04Bias · Decision
Loss Aversion
Losing $100 hurts ~2x more than winning $100 feels good.
Losses hurt roughly twice as much as equivalent gains feel good.
Open the full definition →Try it · 30 secondsLive · Catch loss aversionPick one. Quickly.
- 05Bias · Decision
Framing Effect
Same data, opposite decision — change the frame.
The same information lands differently depending on how it's wrapped.
Open the full definition →Try it · 30 secondsLive · Catch framing effectA surgery has the same outcome described two ways. Pick the one you'd consent to.
- 06Bias · Memory
Hindsight Bias
Every disaster looks obvious in the post-mortem.
Believing past events were obviously predictable once we know how they ended.
Open the full definition →Try it · 30 secondsLive · Catch hindsight biasAfter a launch flops, the post-mortem says 'we should have seen this coming.' Honestly:
- 07Mental Models · Decision
Prospect Theory
The math that replaced 'rational utility' for good.
People value gains and losses asymmetrically, and judge relative to a reference point.
Open the full definition →Try it · 30 secondsLive example · Apply Prospect TheoryUse the model. Pick the move.
People value gains and losses asymmetrically, and judge relative to a reference point. You've just seen this: A $100 bonus feels different than a $100 salary difference. Which lever does the model recommend?
● LivePick a lever. There are no neutral ones — every incentive funds a behavior somewhere.
If you only ever learn one cluster, learn this one. Every other path in the Atlas assumes it.
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