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The Incentives Lab
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Page 1 of 10 · Overview

One course. Twelve weeks. Built for you.

The Incentives Academy is a 12-week, AI-personalized certification taught inside the live instruments of The Incentives Lab. This walkthrough explains how it works in ten pages — read it in under fifteen minutes.

What you get

A 12-week syllabus generated against your role, company, KPI, and the perverse incentive you're actually fighting — plus access to every Lab instrument used to build it.

How you're tested

No multiple-choice exam. Ten passing artifacts and a capstone earn Council review and the Architect badge.

Who teaches it

Aaron Bare, Ricardo Rosselló PhD, and the rotating Council of practitioners. The AI is the personalization layer, not the instructor.