Part 1 of 10 · Foundations
Every outcome is the result of an incentive.
People don't do what you ask. They do what the system rewards. This free course teaches you to see those rewards, redesign them, and plug the Incentives LLM into any app so the redesign runs automatically.
The core idea
Behavior = motivation × ability × prompt, shaped by what gets rewarded and punished. Change the reward structure and behavior follows — no lectures required.
What you'll be able to do
Diagnose why a funnel, team, or product underperforms; rewrite the choice in front of the user; and connect the Incentives LLM so every screen, email, and offer gets that treatment by default.
How it works
Ten short parts across economics, psychology, neuroscience, copywriting, and integration. Your place saves in your browser — come back any time.
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