Part 6 of 10 · Copywriting
Copywriting is incentive design in words.
Words set the frame, the anchor, and the perceived cost. Learn to write copy that makes the right choice feel like the easy one.
Lead with the outcome
Say what the reader gets and how soon. 'Live in 2 minutes' beats 'Easy setup'.
Name the loss
Show the cost of doing nothing. Inaction is the real competitor.
One action per screen
Every extra link is a reason to leave. Give one clear next step.
Specific beats clever
Numbers, names, and timeframes build trust faster than adjectives.