Part 5 of 10 · Choice architecture

Designing the moment of choice.

Choice architecture is how options are arranged. Same options, different arrangement, very different outcomes.

Order & position

First and last options get chosen more. Put the best-for-the-user option where eyes land.

A clearly worse third option makes the target option look obviously better.

Remove steps from what you want, add a step to what you don't.

Let people pre-commit to their future selves — reminders, deposits, public goals.