Page 4 of 10 · The Instruments
You learn inside the live Lab.
Reading about behavioral design and doing behavioral design are different sports. Each week pairs a dimension with a working instrument you use on your own KPI.
Lens — diagnostic
Score the incentive system around any KPI and surface the perverse loops.
Designer — blueprint
Redesign one incentive end-to-end with reward, risk, and identity moves.
Atlas — knowledge graph
Traverse 1,200+ models, biases, and frameworks linked to your week.
Observatory — field patterns
Submit and read patterns from operators in your industry.
Open inside the Lab