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The Incentives Lab
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Page 3 of 10 · The 12 Dimensions

The Human Behavior Periodic Table.

Every week of the course maps to one of the twelve dimensions of human behavior. The dimensions are the spine; the instruments are the toolbox.

Cognition · Emotion · Motivation

How we think, feel, and decide to move. Weeks 1–3.

Incentives · Social · Identity

What pulls behavior, who shapes it, who we believe we are. Weeks 4–6.

Environment · Time · Biology

The context, the clock, and the body underneath it all. Weeks 7–9.

Culture · Systems · Capstone

Where individuals become organizations, and your capstone synthesis. Weeks 10–12.

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