Part 9 of 10 · Application

Apply it: websites, products, teams, policy.

The same principles work everywhere people make choices. Here's where to point the LLM first.

Websites & funnels

Rewrite headlines, reorder plans, and add progress cues. This site is built exactly this way.

Set better defaults, shorten the first win, and close open loops.

Pay for outcomes customers value, not activity that's easy to fake.

Defaults and framing move populations at near-zero cost.

Open inside the Lab