Scientific Definition
How will I feel about this in 10 minutes / 10 months / 10 years?
Plain-English Definition
How will I feel about this in 10 minutes / 10 months / 10 years?
Feynman Explanation
Three timeframes. Three answers. Often three different decisions.
Core Principle
How will I feel about this in 10 minutes / 10 months / 10 years?
Mechanisms
Pending editorial review.
How will I feel about this in 10 minutes / 10 months / 10 years?
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Stress-test irreversible decisions.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Three timeframes. Three answers. Often three different decisions.
Examples
- Job offers, M&A, relationships.
- Stress-test irreversible decisions.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Use on any decision with multi-year consequences.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Use on any decision with multi-year consequences.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Each day: one big thing, three medium things, five small things. Nothing else counts.
Inattention or forgetfulness caused by low attention, hyperfocus, or distraction.
Forgetting to compare an offer with the next-best alternative.
Outcomes that could have happened but did not.
Overthinking a situation so that decision-making stalls.
The first number on the table silently sets the range for every number after it.
Tversky & Kahneman's classic: identical outcomes flip from 'risk averse' to 'risk seeking' when framed as lives saved vs. lives lost.
Our perception is shaped by what we selectively pay attention to.
Favoring suggestions from automated systems over conflicting human judgment.
A color appears different depending on adjacent colors.
Decisions are constrained by available information, cognitive limits, and time.
The ability to focus on one voice in a noisy environment.