Ways to work with us.
Every path into the Lab — on one page. Free tools you can use today, individual credentials, corporate engagements, an enterprise license, and the Masters fellowship. Each one has a clear scope, a clear price, and a clear next step.
Use the work before you buy any of it.
The Institute's diagnostic tools, assessment, labs, and Research Center are open to anyone. Most clients begin with one of these and arrive at a conversation with a real situation already in hand.
AI Incentive Diagnostician
Anyone with a real situation they want a second opinion on.
Describe a situation in plain language. Get a six-level diagnosis across Individual → Civilization, with the perverse loops named.
III Assessment
Leaders who want to benchmark their own incentive architecture.
Score your organization across the six dimensions of Incentive Intelligence and receive a written read-out.
The Labs & Research Center
Curious operators, students, and writers.
The Six Incentives, perverse incentives, biases, fallacies, mental models, and the published Research Center.
One executive course. Ten weeks. The whole operating system.
The Executive Course is the Institute's single credential. Ten weeks online, weekly live labs, weekly homework, and a capstone on your own company. Conferred by the Incentive Intelligence Institute (III).
The Executive Course
CEOs, founders, presidents, SVPs, team leads, HR, ops, strategy, and product leaders who want to change how their company actually works.
A 10-week online executive course with weekly live labs, weekly homework, and a capstone on your own company. Walk out with the Certificate in Incentive Intelligence and a redesign you can ship.
Bring the Lab inside your organization.
Four engagement formats for teams. Pick the scope that matches the change you're trying to make — most clients start with one and grow into the others as the discipline takes hold.
Comedy & Improv for Change
Executive teams, sales orgs, L&D, DEI, culture teams.
The REFRAME™ Method — surfaces perverse incentives through comedy writing and improv. Leaves behind a custom REFRAME™ Playbook for your organization.
Train the Trainer
Companies, governments, and large institutions that want to change how the whole org works.
Certify your internal L&D, consulting, and leadership-development teams to deliver the full 10-week Executive Course inside your organization. Run cohort after cohort until everyone speaks the same language.
Keynote
Conferences, board meetings, executive offsites, sales kickoffs.
Built around a live diagnosis of the audience's own incentive architecture. Tailored to the room. The talk people quote for months — and act on for years.
Retain the Lab
Leaders who treat incentive design as continuous work — founders, public-co CEOs, ministries.
On-call III faculty on your operating cadence: quarterly diagnostics, monthly or quarterly working sessions, and a standing reframe ritual installed in one of your existing meetings.
From first signal to standing partnership.
Run the Diagnostician or take the III Assessment. Ten minutes. You'll know within one read-out whether what you're describing needs an executive course, a workshop, a keynote — or none of the above.
Book a 15-minute call. We don't sell on it. We tell you honestly which path inside the Lab is the right one for the situation you described — and which is the wrong one.
Every engagement above has a defined scope, deliverable, and price. No proposals dragged out for months. You sign one page; we start within thirty days.
Most relationships start with one engagement and become a standing partnership — a retainer, a license, a place in a cohort. We let the work compound. We don't push it.
If you're a leader who wants to change how your company works: The Executive Course. If you want to roll it out across a whole organization: Train the Trainer. If you want it on a stage: a Keynote. Not sure? Book a 15-minute call or run the free Diagnostician first.
Yes — most clients do. A common pattern: keynote → Comedy & Improv class for the leadership team → Executive Course seats for the top 12 → Train-the-Trainer license once the discipline is proven inside the company.
Yes, with two filters: the work has to be inside a system that touches a lot of people (public health, education, public safety, civil society), and there has to be a counterpart inside the organization with real authority to act on what we find.
Aaron Bare leads the Institute and personally faculty-leads the Executive Course, Masters, and most keynotes. III faculty include working operators, comedy writers, and academic researchers across the eleven disciplines.
Online programs run globally. In-person work runs out of Scottsdale, Arizona for cohort events. Corporate engagements are delivered on-site anywhere; we travel.
Tell us what you're trying to change.
One sentence is enough. We'll come back within a few business days with the path inside the Lab that matches what you described — and a fifteen-minute call to confirm it.