The Incentives Lab
Speaking & Facilitation

Aaron Bare on stage, in the boardroom, at the offsite.

Author, strategic facilitator, behavioral economics practitioner, AI strategist, and the creator of Incentive Intelligence™. Available globally for keynotes, executive workshops, and closed-door board sessions.
Formats

Keynote

60-75 minute keynotes on Incentive Intelligence, AI adoption, and the executive operating system for the next decade.

Conferences, summits, leadership offsites

Workshop

Half- or full-day intensive on diagnosing and redesigning your organization's incentive architecture using the III Framework™.

Executive teams, leadership cohorts

Board Session

Closed-door working session translating Incentive Intelligence into governance, comp, and AI oversight decisions.

Boards, board committees

Executive Retreat

Multi-day facilitation embedding the III Framework into strategic planning and culture redesign.

C-suite, founding teams
Signature Topics
Every Problem Is An Incentive Problem
The Six Dimensions of Incentive Intelligence™
Why AI Projects Fail at the Incentive Layer
The Executive Operating System for the AI Age
Perverse Incentives in Modern Organizations
Designing Comp Plans That Don't Backfire
On Stage

Recent keynotes, panels, and executive sessions.

A snapshot of Aaron working with conferences, capital allocators, and operator communities across the country.

Keynote — Reinventing Lives
Keynote — Reinventing Lives
Exponential Theory keynote — Phoenix
Exponential Theory keynote — Phoenix
DLP Capital — Elite Mastermind Event
DLP Capital — Elite Mastermind Event
Best Ever Conference — To Think is to Create
Best Ever Conference — To Think is to Create
Blue Zones Activate — moderated panel
Blue Zones Activate — moderated panel
Industry panel — moderator
Industry panel — moderator
Lessons · From the Talks

What Aaron actually teaches on stage.

A short reader version of three recurring keynote themes. Hover any underlined term to see the definition.

L1

Why a keynote is an incentive event

Video coming soon
Authority · Framing
Why a keynote is an incentive event
6 min

A keynote is the rare moment when an organization is willing to let one person reframe a problem for everyone at once. Done well, it changes which questions the audience asks for the next year. Done badly, it's a TED-shaped entertainment.

Every talk is built around one reframe and one prediction — both falsifiable, both designed to be quoted in next week's leadership meeting.

L2

The talk as a commitment device

Video coming soon
Commitment & Consistency
The talk as a commitment device
8 min

The strongest keynotes end with a small, public ask the room can actually act on in the morning — name one perverse incentive in your org, send one memo, run one diagnostic. Tiny. Specific. Public.

This is the difference between inspiration that fades by Friday and a keynote that shows up in board minutes a month later.

L3

Custom briefings before every event

Video coming soon
Liking · Relevance
Custom briefings before every event
5 min

Every engagement begins with a private briefing — your strategy, your top three behavior problems, the metaphors your leadership team already uses. The keynote then speaks the room's own language back to it, which is the mechanical basis of liking.

Book Aaron for your audience.

Inquire about availability