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The Incentives Lab
Problem-Solving Sprints

Two weeks. One named question. One redesigned system.

Time-boxed working engagements for when the problem is sharp and your team can move. $50,000 fixed fee. 3x ROI floor, guaranteed — we have seen up to 200x. We take on 10 clients in 2026.

How a sprint runs

Three phases. Fixed scope. Fixed fee.

Week 0

Scope

We agree on the one named question, the system in play, the constraints, and what success looks like in week 2.

Week 1

Diagnose

Perverse Incentive Lens™ on the live system. Stakeholder interviews. Mapped second-order risks across all 12 behavior dimensions.

Week 2

Redesign & hand back

Working blueprint, measurement plan, and an executive readout your team can deploy from on Monday morning.

Good fits
  • A specific comp, pricing, or policy decision on a deadline.
  • A launch where second-order effects will be expensive to undo.
  • A program whose metric is doing something strange you can't quite name.
  • A board or investor question you need a defensible answer to in two weeks.
Not a fit
  • Open-ended research without a named question.
  • Strategy decks for things that aren't shipping.
  • Politically pre-decided questions where the answer is already chosen.
What you get back

Four deliverables. All yours to keep.

Diagnostic report

Lens scores across each dimension, with the perverse loops named, examples cited, and severity ranked.

Redesigned blueprint

The recommended structure — comp plan, OKR, policy, or program — with second-order risks called out beside each move.

Measurement plan

Leading indicators, lagging indicators, behavior tells, and the dashboard your team should run after we leave.

Executive readout

A 45-minute board- and CEO-ready presentation, plus a one-page memo you can forward without us in the room.

Engagement
  • $50,000 fixed fee. Two weeks elapsed, ~3 working sessions plus async.
  • • One named question, one redesigned system, one measurement plan.
  • 3x ROI floor, guaranteed. We have seen up to 200x.
  • • Consortium members and retainer clients receive priority scheduling.
2026 client roster

We are taking on only 10 clients in 2026 and 20 in 2027. When the roster is full, we close it.

Sprint examples
  • • "Redesign the AE comp plan before Q1 quotas go out."
  • • "Pressure-test the new pricing tier for second-order risk."
  • • "Diagnose why the activation funnel stalled at v3."
  • • "Rewrite the grantee scoring rubric before the next RFP."

Name the problem.

Tell us the question, the deadline, and what's already been tried.

Start a sprint →