Two weeks · $50,000
Problem-Solving Sprint
One named question, one redesigned system, a working blueprint handed back. 3x ROI floor, guaranteed.
Open sprints →For Business
Diagnose comp, culture, and growth — before the metric eats the mission.
For companies that have outgrown their incentive system. We diagnose the perverse loops your dashboards are hiding, then redesign and red-team before anything ships.
Why this work
Your strategy is what you say. Your incentives are what you get.
Every comp plan, OKR, dashboard, and quarterly review is an incentive system in disguise. The larger you grow, the more those systems drift away from the strategy they were built to serve. Salespeople optimize the metric, not the customer. Engineers ship the JIRA ticket, not the outcome. Boards pay for the headline, not the second-order risk.
We treat your operating model as an instrument that can be diagnosed and tuned — across the twelve dimensions of the Human Behavior Taxonomy™ — so the behavior you reward is the behavior you want.
Who it's for
- • CEOs and CFOs whose comp plan is producing strange behavior at the edges.
- • CHROs designing performance, equity, or promotion systems.
- • Growth, RevOps, and product leaders whose north-star metric is leaking.
- • Boards asking: 'what are we actually rewarding here?'
What you get
- • A Perverse Incentive Lens™ report on the live system — every dimension scored.
- • A redesigned incentive blueprint, with second-order risks named and quantified.
- • A measurement plan and dashboards your team can run after we leave.
- • Optional ongoing advisory, Consortium membership, or a working session for the leadership team.
ROI
3x floor, guaranteed.
We have seen up to 200x.
2026 Roster
Only 10 clients.
20 in 2027. When the roster is full, we close it.
Engagement
$100k retainer · $50k sprint.
Annual standing access, or a fixed two-week working engagement.
Ways to work together
Three doors in.
Annual · $100,000
Standing Retainer
On-call Lab access for businesses, governments, and organizations. Quarterly diagnostics, monthly working sessions, advisory for leadership. Only 10 clients in 2026.
Inquire about a retainer →Ongoing · application
Consortium Advisory
Standing access to the Lab. Monthly working sessions. Code of Practice peer review.
Meet the Consortium →Recent work · anonymized
Systems we've quietly redesigned.
Fortune 500 · SaaS
Comp plan was rewarding the wrong renewals.
Six-week redesign rebalanced quota, retention, and expansion weights. Net retention up; bookings drag cut in half.
Series C · Marketplace
Growth team was optimizing for the metric that was killing supply.
Diagnosed the perverse loop, redesigned the take-rate logic, and instrumented a second-order dashboard.
Public · Healthcare
Clinician bonus structure was driving documentation, not outcomes.
Shift to a behavioral-outcome composite. Board adopted in the next cycle.
PE · Roll-up
Three acquired comp plans, three opposite incentives.
Unified the structure into one growth-and-margin composite; integration friction dropped two quarters early.
Series B · AI tooling
PLG funnel was rewarded for sign-ups, not activation.
Re-pointed credit and quota to retained activation events. CAC payback halved.
Fortune 100 · Retail
Store managers were gaming the labor-hours metric.
Replaced single-metric bonus with a customer-experience × labor-efficiency composite. Shrink dropped.
Off-site · Comedy as Diagnostic
Need the room to see it — and laugh at it — at the same time?
Our partnered keynote with Seriously Not Funny turns perverse incentives into a live, on-stage diagnostic for leadership teams, all-hands, and board offsites. Funny on the way in, uncomfortably accurate on the way out.
Bring us your system.
Tell us what's running, what's leaking, and what success looks like.
Start an inquiry →