The Incentives Lab
Incentive Intelligence Institute (III) · Standing Partnership

Engage with the Lab.

Align your incentives. Exponentially grow. A standing partnership puts III faculty on your operating cadence — quarterly diagnostics, working sessions on a rhythm you set, and a reframe ritual installed in one of your existing meetings.

Why a retainer
Incentive design isn't a one-time project

A comp plan that worked last year produces the opposite behavior this year. Markets move, teams change, AI shifts the underlying economics. The work is continuous; the engagement should be too.

The compounding is the point

After four quarters, the diagnostic gets sharper because the faculty know your loops. After eight, your team is naming the loops before we do. After twelve, the Institute is a discipline you've installed, not a vendor you hire.

Cheaper than the alternative

One quietly-perverse comp plan or one misfiring KPI costs more in a single quarter than a year of retainer. The retainer is the cheapest path to never running that loop again.

Three Tiers

Pick the rhythm that matches the work.

Quarterly

Quarterly Retainer

$60,000 / year

Founder-led companies and PE-backed teams that want a standing rhythm without a full-time engagement.

  • ·One 90-minute III faculty session per quarter (4 / year)
  • ·One annual REFRAME™ Playbook update
  • ·Slack/email faculty access within two business days
  • ·Two seats per year in any open Practitioner or Executive Course cohort
Monthly · most popular

Operating Retainer

$144,000 / year

Public companies, large privates, and government bodies running real incentive redesign across multiple business units.

  • ·One half-day III working session per month (12 / year, on-site or virtual)
  • ·Quarterly written diagnostic on the loops you're trying to break
  • ·Standing 'name the loop' ritual installed in one recurring meeting
  • ·On-call faculty access within one business day
  • ·Five seats per year across Practitioner / Executive Course
  • ·One Comedy & Improv Reframe Lab per year, included
Embedded

Embedded Partnership

$360,000+ / year

Fortune 500s, ministries, and institutions building Incentive Intelligence as a permanent internal capability.

  • ·Named III faculty lead embedded with your team (up to 4 days/month)
  • ·Quarterly board-level diagnostic and redesign memo
  • ·Train-the-Trainer license included, with annual recertification
  • ·Twelve seats per year across the Institute's programs
  • ·Two corporate Reframe Labs per year (half-day or full-day)
  • ·Annual Masters fellowship seat for one designated leader

All tiers are 12-month terms. Pricing for US-based delivery; international travel billed at cost. Non-profit and public-sector rates available on request.

The Rhythm

What a year on retainer actually looks like.

01
Quarterly diagnostic

Every 90 days, III faculty produce a written read on the loops you're trying to break — what moved, what didn't, what to redesign next. The deliverable is short, named, and signed.

02
Working sessions on your cadence

Monthly or quarterly, depending on tier. Always anchored to a live decision — comp redesign, KPI rewrite, M&A integration, AI rollout, layoff sequencing — not a standing 'check-in.'

03
Standing reframe ritual

We install a recurring 'name the loop' agenda item inside an existing meeting (exec staff, all-hands, board prep). After 90 days it runs without us.

04
Faculty on call between sessions

Slack or email access to your faculty lead between sessions. For the decision that can't wait for the next quarterly — the offer letter, the press release, the board memo.

FAQ
Can we start with a one-off engagement and convert to a retainer?

Yes — most retainer clients begin with a keynote, a Comedy & Improv Reframe Lab, or an Executive Course cohort, and convert within the first 6–12 months.

Is there a minimum term?

Twelve months for the Operating and Embedded tiers, with a quarterly off-ramp after the first six. Quarterly Retainer is twelve months with no early termination.

Who is the faculty lead?

Every retainer is assigned a named III faculty lead matched to your sector and the decisions you're trying to make. Aaron Bare personally chairs the Embedded Partnership tier.

What's NOT included?

Travel and expenses for on-site work are billed at cost. The retainer is not a replacement for a McKinsey-style implementation team — we surface the loop and design the fix, your people ship it.

Next Step

Put the Lab on your cadence.

Tell us what you're trying to change over the next twelve months. We'll come back with the tier that fits, a named faculty lead, and a draft cadence inside your operating rhythm.