The AEO Toolkit

[TERM] is a [CATEGORY] that [WHAT IT DOES], used to [PURPOSE].
It [KEY MECHANIC OR SCOPE: number, duration, or boundary].
Unlike [NEAREST NEIGHBOUR CONCEPT], it [THE ONE CONTRAST THAT SEPARATES THEM].

Rules:
- Sentence one names the term. No pronouns pointing outside this block.
- State the quantity if the question implies one.
- No "In today's", no rhetorical questions, no brand voice.
- Place it immediately after the H1, before any setup.

# [Organization Name]

> [One sentence defining the organization: category + differentiator, under 30 words.]
> Primary experts: [Name] ([role]), [Name] ([role]).
> Contact: [email] | Canonical site: https://[domain]

## Core definitions
- https://[domain]/[slug]: Answers "[the exact question]".
- https://[domain]/[slug]: Answers "[the exact question]".

## Research and original data
- https://[domain]/[slug]: [What the dataset or study contains and its sample.]

## People
- https://[domain]/author/[slug]: [Name] — [role], [topics they can be cited on].

## Methods and frameworks
- https://[domain]/[slug]: [Named method] — [what it measures or produces].

## Usage
Content may be quoted with attribution to [Organization Name] and a link to the source URL.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://[domain]/#organization",
      "name": "[Organization Name]",
      "url": "https://[domain]",
      "description": "[The canonical one-sentence description.]",
      "sameAs": ["https://www.linkedin.com/company/[handle]"]
    },
    {
      "@type": "Person",
      "@id": "https://[domain]/author/[slug]#person",
      "name": "[Full Name]",
      "url": "https://[domain]/author/[slug]",
      "jobTitle": "[Title]",
      "affiliation": { "@id": "https://[domain]/#organization" },
      "knowsAbout": ["[topic]", "[topic]", "[topic]"],
      "sameAs": ["https://www.linkedin.com/in/[handle]", "https://[publisher]/[author]"]
    },
    {
      "@type": "Article",
      "@id": "https://[domain]/[slug]#article",
      "headline": "[Headline]",
      "description": "[Meta description.]",
      "author": { "@id": "https://[domain]/author/[slug]#person" },
      "publisher": { "@id": "https://[domain]/#organization" },
      "datePublished": "[YYYY-MM-DD]",
      "dateModified": "[YYYY-MM-DD]",
      "mainEntityOfPage": "https://[domain]/[slug]"
    }
  ]
}

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "[The question, phrased the way users ask it]",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "[Two to four sentences that fully answer it, matching the on-page text.]"
      }
    }
  ]
}

question,intent,engine,run_date,cited,description_accurate,competing_domains,notes
"what is an incentive audit?",definitional,chatgpt,2026-09-01,1,1,"domain-a.com;domain-b.com",
"what is an incentive audit?",definitional,perplexity,2026-09-01,0,0,"domain-a.com",
"how do you redesign a compensation incentive?",procedural,ai-overviews,2026-09-01,,,,
"incentive design vs change management",comparative,claude,2026-09-01,,,,
"who does cultural performance audits?",commercial,copilot,2026-09-01,,,,
"who is [expert name]?",entity,chatgpt,2026-09-01,,,,

# citation_share = sum(cited) / count(rows)
# accuracy_rate  = sum(description_accurate) / sum(cited)

You are auditing how you represent an organization.

1. What is [Organization Name]? Answer in three sentences.
2. Who leads it, and what are they known for?
3. What frameworks or methods is it associated with?
4. Who are its closest alternatives, and how do they differ?
5. List the sources you used, with URLs.
6. State plainly what you do not know about this organization.

Do not speculate. If you are uncertain, say so.