Scientific Definition
Doing everything right by current customers can kill you.
Plain-English Definition
Doing everything right by current customers can kill you.
Feynman Explanation
The smartest companies fail by being smart at the wrong game.
Core Principle
Doing everything right by current customers can kill you.
Mechanisms
Pending editorial review.
Doing everything right by current customers can kill you.
Pending editorial review.
Pending editorial review.
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Designing internal counter-incumbents.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
The smartest companies fail by being smart at the wrong game.
Examples
- Kodak, Blockbuster, Nokia.
- Designing internal counter-incumbents.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Spin up internal disruption teams with their own P&L.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Spin up internal disruption teams with their own P&L.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
The rate at which customers (or employees) leave over a period.
The gap between early adopters and the early majority kills most products.
Innovators → early adopters → early majority → late majority → laggards.
Low-end or new-market entrants overtake established incumbents.
Prices driven far above intrinsic value by feedback loops of belief and behavior.
Asset prices fully reflect available information; you can't reliably beat the market.
Customers hire products to do a job in their life.
Aggregating many niche markets equals or exceeds the mainstream.
Beliefs about reality shape the reality.
Technologies grow slowly, then explode, then plateau.
Presenting two options as the only possibilities when more exist.
How will I feel about this in 10 minutes / 10 months / 10 years?