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Writing by Aaron Bare

The incentives running your organization are already writing your strategy.

Essays on incentive design, perverse incentives, behavioral neuroscience, and AI alignment — written from inside the audits.

Oct 7, 2026

AI Agents Inherit Your Incentives

An agent optimizes the objective you wrote down — which is usually the one your people were quietly ignoring for good reason.

Aaron Bare · 9 min read
Sep 30, 2026

Goodhart's Law in the Real World

When a measure becomes a target, it stops being a good measure. Three field cases and the paired-metric fix.

Aaron Bare · 9 min read
Sep 16, 2026

What a Cultural Performance Audit Actually Finds

Not a sentiment score. A reconstruction of what your organization rewards, built from evidence nobody can manage for the survey.

Aaron Bare · 10 min read
Sep 9, 2026

The Comp Plan Is the Strategy

Whatever the strategy deck says, the compensation plan is the version of strategy your company will actually execute.

Aaron Bare · 9 min read
Sep 2, 2026

Your Best People Are Optimizing Against You

Metric gaming is not a discipline problem. It is your highest performers reading the payoff sheet correctly and acting on it faster than everyone else.

Aaron Bare · 9 min read
Jun 9, 2026

What Crisis Reveals About Incentives

When time disappears, institutions stop performing their values and start revealing them.

Ricardo Rosselló · 8 min read
May 26, 2026

Why Government Transformation Stalls

Public institutions reward the avoidance of blame far more reliably than the delivery of outcomes.

Ricardo Rosselló · 8 min read
May 12, 2026

Every Policy Is an Incentive System Wearing a Statute

Governments write intentions. Citizens read payoffs. The gap between the two is where policy fails.

Ricardo Rosselló · 9 min read
Apr 28, 2026

Incentive Intelligence: The Executive Skill of the Next Decade

Strategy is commoditizing. Reading the payoff structure in a room is not.

Aaron Bare · 9 min read
Apr 9, 2026

How to Fix One Broken Incentive in Two Weeks

The full-transformation instinct is why nothing changes. Pick one payoff, fix it, prove it.

Aaron Bare · 8 min read
Mar 24, 2026

We Change to Avoid Pain — Design Accordingly

Loss aversion is not a quirk to work around. It is the operating principle of every change program that has ever worked.

Aaron Bare · 7 min read
Mar 6, 2026

AI Is an Incentive Machine, Not an Intelligence Machine

Alignment is the corporate incentive problem with a faster clock. The failure modes are the ones you already know.

Aaron Bare · 10 min read
Feb 19, 2026

The Perverse Incentives Hiding in Your KPIs

Every metric you enforce is a contract with human ingenuity. Most contracts get gamed exactly as written.

Aaron Bare · 9 min read
Feb 4, 2026

Culture Is the Residue of Incentives

Values statements do not create culture. Payoffs do. Here is how to read the culture you actually have.

Aaron Bare · 8 min read