The Incentives Lab
Research Center

The authority engine of the Lab.

Original research, executive case studies, and industry-specific breakdowns from the Lab's practitioners and Council. Published continuously.
Featured · Case Study
New

Adler over Freud: why incentives pull people forward.

A working paper on irrational behavior, teleological psychology, and the operational case for redesigning the field instead of excavating the past. Includes a 400-engineer case where a 25% calibration shift dropped review latency 41% in 90 days.

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White Paper
In preparation

The Incentive Audit: a six-dimension diagnostic for the modern enterprise.

Framework, methodology, and findings from the first cohort of audited organizations.

Case Study
Forthcoming

When the comp plan ran the company.

How a $400M incentive structure quietly redirected an entire firm's strategy for nine years.

Industry Report
Q1

AI Incentive Misalignment: a sector-by-sector breakdown.

Where AI investment is compounding — and where it's quietly being undone by the human systems underneath.

Executive Brief
Quarterly

The Future Incentives Index.

Twelve early-warning incentive signals every executive team should be tracking in 2026.

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Council members receive every Lab publication first.