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Atlas Manual

Incentives Lab — Extra Models

115 terms across 10 themes — every definition in the Atlas sourced from this manual, with executive examples and counter-moves.

115 of 115 terms
Mental Models · Reasoning
Abstractions

Deriving general rules from specific examples; the leap from instance to concept.

Mental Models · Strategy
Advantageous Divergence

Holding a different — and correct — set of tools than everyone else.

Mental Models · Reasoning
Agent Detection

Presuming a purposeful actor behind events that may have no actor at all.

Mental Models · Decision
Alternative Blindness

Forgetting to compare an offer with the next-best alternative.

Mental Models · Risk
Ambiguity Effect

Preferring options with known probabilities over options with unknown ones.

Mental Models · Reasoning
Appeal to Majority

Claiming something is true or better because most people believe it.

Mental Models · Reasoning
Argument from Fallacy

Concluding that a claim is false because the argument for it is flawed.

Mental Models · Reasoning
Argument from Repetition

Saying it often enough until objections fade.

Mental Models · Reasoning
Argument from Silence

Drawing a conclusion from the absence of evidence rather than its presence.

Mental Models · Social
Attitude Polarization

Disagreement grows more extreme as the parties think more about the issue.

Mental Models · Social
Attribution Bias

Systematic errors in explaining the causes of behavior — yours or others'.

Mental Models · Decision
Automation Bias

Favoring suggestions from automated systems over conflicting human judgment.

Mental Models · Reasoning
Availability Bias

Relying on examples that come to mind easily, not on actual frequency.

Mental Models · Probability
Bayes' Theorem

Update beliefs in proportion to the strength of new evidence.

Mental Models · Social
Because Justification

Adding the word 'because' (with any reason) increases compliance dramatically.

Mental Models · Social
Behavioral Contagion

Behaviors spread through groups via observation and imitation.

Mental Models · Reasoning
Belief Bias

Evaluating an argument's logic based on whether you agree with the conclusion.

Mental Models · Social
Ben Franklin Effect

We come to like people we've done a favor for, more than people who've helped us.

Mental Models · Reasoning
Benford's Law of Controversy

Passion is inversely proportional to the amount of real information available.

Mental Models · Social
Birthday-Number Effect

Subconscious preference for numbers (and letters) that appear in our own name or birthday.

Mental Models · Systems
Bottlenecks

A system's throughput is constrained by its single slowest step.

Mental Models · Reasoning
Boundary Extension

Remembering more context around a scene than was actually present.

Mental Models · Decision
Bounded Rationality

Decisions are constrained by available information, cognitive limits, and time.

Mental Models · Social
Brainwashing

The mind can be socially influenced toward conclusions that bypass scrutiny.

Mental Models · Social
Bribery

Offering value in exchange for influence over a decision.

Mental Models · Systems
Broken Windows Theory

Small visible disorders signal that bigger ones will be tolerated.

Mental Models · Reasoning
Bulverism

Assuming the opponent is wrong, then explaining why they came to that wrong belief.

Mental Models · Social
Character Assassination

Deliberate, sustained effort to damage someone's reputation.

Mental Models · Reasoning
Chauffeur Knowledge

Knowledge from someone who can recite the answers but doesn't understand them.

Mental Models · Systems
Chemical Reactions

Inputs combine under conditions to produce new outputs — sometimes irreversibly.

Mental Models · Reasoning
Childhood Amnesia

Adults can't recall early childhood; the memories never consolidated.

Mental Models · Reasoning
Chronostasis

Temporal illusion where the first moment after a fast event seems stretched.

Mental Models · Markets
Churn

The rate at which customers (or employees) leave over a period.

Mental Models · Social
Cinderella Effect

Higher rates of mistreatment toward stepchildren than biological children.

Mental Models · Reasoning
Clarke's Three Laws

Sufficiently advanced technology is indistinguishable from magic.

Mental Models · Learning
Classical Conditioning

Associating a neutral stimulus with a meaningful one until the neutral one triggers the response.

Mental Models · Reasoning
Cognitive Bias

Systematic deviations from rationality in judgment.

Mental Models · Reasoning
Cognitive Dissonance

Psychological stress from holding contradictory beliefs; usually resolved by changing the easier one.

Mental Models · Probability
Coincidence

Striking pattern that is statistically expected in large samples.

Mental Models · Reasoning
Common Source Bias

Treating multiple data points as independent when they came from one source.

Mental Models · Economics
Complements & Substitutes

Complements raise each other's value; substitutes lower it.

Mental Models · Systems
Complex Adaptive Systems

Many interacting parts producing emergent behavior nobody designed.

Mental Models · Reasoning
Confabulation

Producing fabricated memories or explanations without intent to deceive.

Mental Models · Social
Confidence Trick

Exploiting trust to defraud — only works because the mark wants to believe.

Mental Models · Reasoning
Confounding Factor

A hidden variable that influences both supposed cause and supposed effect.

Mental Models · Reasoning
Congruence Bias

Testing hypotheses only by looking for confirming evidence.

Mental Models · Decision
Contrast Effect

Evaluations are warped by what came immediately before.

Mental Models · Strategy
Cooperation

Coordinated action that produces outcomes unavailable to individual actors.

Mental Models · Economics
Costs (Fixed vs. Variable)

Fixed costs don't scale with output; variable costs do.

Mental Models · Reasoning
Counterfactual Thinking

Imagining what could have happened instead of what did.

Mental Models · Strategy
Counterinsurgency

Winning the disputed population, not just defeating the visible opponent.

Mental Models · Strategy
Counterpropaganda

Countering hostile narratives with truthful, well-timed alternatives.

Mental Models · Social
Courtesy Bias

Giving polite rather than honest answers to avoid offense.

Mental Models · Systems
Critical Mass

The threshold at which a system becomes self-sustaining.

Mental Models · Social
Cross-Race Effect

We recognize faces from our own race more accurately than others.

Mental Models · Social
Crowd Manipulation

Influencing the beliefs and actions of a crowd through psychological techniques.

Mental Models · Reasoning
Cryptomnesia

Experiencing a remembered idea as if it were original.

Mental Models · Learning
Cue-Dependent Forgetting

Failure to recall when the retrieval cue is absent.

Mental Models · Social
Cunningham's Law

The best way to get a right answer online is to post a wrong one.

Mental Models · Learning
Curiosity Tendency

The drive to explore and understand for its own sake.

Mental Models · Reasoning
Declinism

Believing that society or one's institution is in inexorable decline.

Mental Models · Reasoning
Defense Mechanism

Unconscious psychological strategies that protect self-image.

Mental Models · Social
Defensive Attribution

Attributing causes to protect oneself from blame or vulnerability.

Mental Models · Reasoning
Déformation Professionnelle

Seeing every problem through the lens of one's profession.

Mental Models · Strategy
Demoralization

Eroding the will to act, even when capacity remains.

Mental Models · Reasoning
Denial

Refusing to accept reality, despite evidence.

Mental Models · Decision
Denomination Effect

We spend less when holding large bills than small ones — same money, different behavior.

Mental Models · Strategy
Deserve What You Want

Munger's principle: the surest way to get something is to deserve it.

Mental Models · Systems
Designing for the Bottom

Designing systems for the lowest-capability user produces resilience for everyone.

Mental Models · Reasoning
Disconfirmation Bias

Applying higher scrutiny to evidence we disagree with than to evidence we agree with.

Mental Models · Reasoning
Disconfirming Evidence

Actively seeking evidence that would disprove your hypothesis.

Mental Models · Social
Disinformation

Deliberately false information spread to deceive.

Mental Models · Social
Disliking/Hating Tendency

We dismiss the ideas and merits of people we dislike.

Mental Models · Decision
Disposition Effect

Selling winners too early and holding losers too long.

Mental Models · Decision
Distinction Bias

Two options seen side-by-side look more different than they are in isolation.

Mental Models · Probability
Distributions

Reasoning in distributions — ranges and probabilities — rather than points.

Mental Models · Learning
Domain Dependence

Insights from one domain don't automatically transfer to another.

Mental Models · Reasoning
Doubt-Avoidance Tendency

Resolving doubt by jumping to a conclusion — any conclusion — quickly.

Mental Models · Risk
Dread Aversion

Dread weighs roughly double in our calculus what the equivalent gain does.

Mental Models · Reasoning
Drug-Misinfluence Tendency

Substance dependence distorts judgment and accelerates decline.

Mental Models · Systems
Dunbar's Number

~150 — the cognitive limit on stable social relationships.

Mental Models · Decision
Duration Neglect

We remember peaks and ends, not the duration in between.

Mental Models · Reasoning
Dysrationalia

Inability to think rationally despite adequate intelligence.

Mental Models · Reasoning
Ecological Fallacy

Drawing conclusions about individuals from group-level data.

Mental Models · Systems
Ecosystem

Interdependent network of actors evolving together.

Mental Models · Reasoning
Effort Justification

We value outcomes more when we worked hard for them.

Mental Models · Reasoning
Egocentric Bias

Over-weighting one's own perspective when reconstructing events.

Mental Models · Reasoning
Enclothed Cognition

What we wear influences how we think and perform.

Mental Models · Reasoning
Energy Output Minimization

The brain minimizes effort by default — most cognition is on cruise control.

Mental Models · Systems
Entropy

Systems tend toward disorder unless energy is invested to maintain order.

Mental Models · Social
Envy/Jealousy Tendency

We measure ourselves against peers, not against our past selves.

Mental Models · Systems
Equilibrium / Homeostasis

Systems maintain stability by self-regulating around a setpoint.

Mental Models · Reasoning
Equivalence

Two things may be equivalent in effect but not in form.

Mental Models · Reasoning
Euphoric Recall

Remembering past experiences as more positive than they were.

Mental Models · Systems
Evolution

Variation, selection, retention — the engine of cumulative change.

Mental Models · Reasoning
Existential Fallacy

Assuming something exists because we can name or define it.

Mental Models · Reasoning
Extension Neglect

Ignoring the size of a sample or population in our judgments.

Mental Models · Social
Extrinsic Incentives Bias

Believing others are motivated by extrinsic rewards while we are motivated intrinsically.

Mental Models · Reasoning
Fading Affect Bias

Negative emotions fade faster than positive ones.

Mental Models · Social
Fake News

False information presented as legitimate journalism.

Mental Models · Reasoning
Fallacies

Errors in reasoning that undermine the logic of an argument.

Mental Models · Reasoning
False Analogy

Reasoning that two things are alike based on shallow similarity.

Mental Models · Reasoning
False Attribution

Crediting a source or cause that isn't actually responsible.

Mental Models · Reasoning
False Cause (Post Hoc)

Assuming that because B followed A, A caused B.

Mental Models · Strategy
False Flag

An act committed to look like it was done by someone else.

Mental Models · Social
False Uniqueness Effect

Underestimating how common our positive traits and behaviors are.

Mental Models · Strategy
Fear, Uncertainty, Doubt (FUD)

A strategy to influence behavior by amplifying fear and uncertainty.

Mental Models · Reasoning
Feature-Positive Effect

We notice what's present more than what's absent.

Mental Models · Reasoning
First Principles Thinking

Reasoning from foundational truths rather than from analogy or convention.

Mental Models · Reasoning
First-Conclusion Bias

Mind latches onto the first plausible explanation and resists alternatives.

Mental Models · Reasoning
Five Ws

Who, what, when, where, why — the minimum facts for any account.

Mental Models · Social
Hysterical Contagion

Symptoms or beliefs spread through a group with no underlying physical cause.

Mental Models · Systems
Le Chatelier's Principle

When a system in equilibrium is disturbed, it shifts to counteract the change.

Mental Models · Learning
Operant Conditioning

Behavior shaped by reinforcement and punishment over repeated trials.

Mental Models · Social
Social Contagion

Ideas, behaviors, and attitudes spread through social networks.