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The Incentives Lab
Mental Models · Social

Cunningham's Law

The best way to get a right answer online is to post a wrong one.

"People correct faster than they help."

Quick answer

What is Cunningham's Law? The best way to get a right answer online is to post a wrong one. Sometimes a confidently wrong draft beats a perfect ask.

In the wild

Internal docs that improve when a wrong draft circulates.

Why it matters in the room

Sometimes a confidently wrong draft beats a perfect ask.

Counter-move

Use 'strawman' drafts to harvest dissent and correction.

Visual · Pattern
Cunningham's Law — a recurring shape in how people decide.
Live example · Apply Cunningham's Law

Use the model. Pick the move.

The best way to get a right answer online is to post a wrong one. You've just seen this: Internal docs that improve when a wrong draft circulates. Which lever does the model recommend?

● Live

Pick a lever. There are no neutral ones — every incentive funds a behavior somewhere.

How does this land?

Pick a reaction to Cunningham's Law

One tap. We'll point you at the most useful next surface based on how this hits.

Human Behavior Element™ · HBE Spec

The full taxonomy entry

Every concept in the Atlas uses the same structure — so Cunningham's Law can be compared, recombined, and cited like an element on a periodic table.

About the standard →
M
CL
HBT-M2980
Official name
Cunningham's Law
Mental Models · Social
Identity
HBT ID
HBT-M2980
Symbol
CL
Official name
Cunningham's Law
Synonyms
Social
Keywords
Mental Models, Social, human behavior, incentive design
Version
v1.0
Last updated
Maintained by The Incentives Lab
Classification
Kingdom
Cognition
Domain
Frameworks
Family
Mental Model
Class
Social
Element
Cunningham's Law
Definition
Scientific
The best way to get a right answer online is to post a wrong one.
Plain-English
The best way to get a right answer online is to post a wrong one.
Feynman
People correct faster than they help.
Core principle
The best way to get a right answer online is to post a wrong one.
One-sentence summary
Sometimes a confidently wrong draft beats a perfect ask.
Mechanisms
Psychological
The best way to get a right answer online is to post a wrong one.
Behavioral econ.
Sometimes a confidently wrong draft beats a perfect ask.
Neurological
Reward, threat, and salience circuits bias attention toward the cue.
Evolutionary
Heuristics that paid off in ancestral environments now misfire in modern systems.
Sociological
Group norms and status incentives reinforce the pattern across a team.
Computational
Models trained on biased human signals will replicate and amplify the pattern.
Systems thinking
Feedback loops between metrics, incentives, and behavior lock the pattern in place.
Signals & signature
Inputs (activators)
Internal docs that improve when a wrong draft circulates.
Outputs (observable)
Sometimes a confidently wrong draft beats a perfect ask.
Behavioral signature
You see Cunningham's Law when the explanation for a decision sounds reasonable but the outcome keeps repeating.
Behavioral molecules
Often combines with related Atlas entries — see the rail below.
Pathways · before
A goal, metric, or contract clause makes the behavior rational locally.
Pathways · after
Locally rational choices accumulate into a systemic distortion.
Domains where it shows up
  • Business
  • Leadership
  • Government
  • Healthcare
  • Education
  • Sales
  • Marketing
  • AI
  • Negotiation
  • Media
  • Public Policy
  • Relationships
Examples
Everyday
Internal docs that improve when a wrong draft circulates.
Modern
Sometimes a confidently wrong draft beats a perfect ask.
Historical
A pattern repeatedly documented since the foundational behavioral science literature on mental model.
Famous experiments
See the References block — primary papers in the Atlas link out to the original studies.
Design principles
How to leverage
Sometimes a confidently wrong draft beats a perfect ask.
How to reduce
Use 'strawman' drafts to harvest dissent and correction.
How to redesign
Use 'strawman' drafts to harvest dissent and correction.
The Perverse Incentive Lens™
How it's exploited
Organizations weaponize cunningham's law — sometimes deliberately, often by accident — when metrics reward the symptom rather than the outcome.
Common perverse incentives
Volume metrics, short review windows, bonus cliffs, and contracts that pay on activity rather than impact.
Failure modes
When Cunningham's Law dominates, teams optimize for the dashboard while the real outcome quietly degrades.
Incentive redesign
Use 'strawman' drafts to harvest dissent and correction.
Ethical considerations
Don't engineer cunningham's law into customers, employees, or citizens as a manipulation tactic — design for informed choice instead.
Diagnostic questions
  • Where in our org would Cunningham's Law most often show up unnoticed?
  • Which metric, ritual, or contract clause quietly rewards Cunningham's Law?
  • If we removed every payoff for Cunningham's Law, what behavior would replace it?
  • Who benefits when Cunningham's Law persists — and who pays the cost?
Organizational warning signs
Metrics
A KPI is hit while the underlying outcome stalls or worsens.
Behaviors
People route around the rule rather than challenge it.
Language
'That's just how we do it here.' / 'The system requires it.'
Culture
Naming the pattern is treated as disloyalty.
Red flags
  • People defend the status quo using the language of cunningham's law.
  • Decisions cluster around the easiest narrative rather than the strongest evidence.
  • New data changes the slide deck but not the decision.
  • Anyone naming the pattern is treated as the problem.
Intervention playbook
Immediate
Make the perverse payoff visible to the people creating it.
30-day
Run a small pilot that pays for the outcome, not the proxy.
Long-term
Rewrite the comp plan, contract, or ritual so the right behavior becomes the easy behavior.
AI considerations
Detect
Audit training data and reward signals for the same pattern this element describes.
Avoid amplifying
Don't optimize models on metrics that already encode the perverse incentive.
Counteract
Use the model to surface where the pattern is most active, then redesign the incentive — not the model.
Measurement
Metrics
Outcome-to-proxy ratio over time.
Assessment
The Incentives Lab III Diagnostic.
Survey
Calibrated pulse questions on rules vs. outcomes.
Behavioral signals
Where people work around the system.
Observational
Where the dashboard and the lived experience disagree.
Scientific evidence
Evidence grade
Synthesized from the behavioral science literature; see Atlas references.
Replication
Tracked in the Atlas as primary, replicated, or contested.
Intervention confidence
Moderate — patterns generalize, mechanisms vary by context.
Research consensus
Broad agreement on the pattern; ongoing debate on boundary conditions.
Known limitations
Local context, culture, and incentive structure all change the strength of the effect.
Open questions
How does Cunningham's Law interact with AI-mediated decisions at scale?
References
Meta-analyses
Tracked in the Atlas registry.
Seminal authors
Kahneman, Tversky, Thaler, Ariely, Cialdini, Ostrom, Simon — and the field they built.
Cross references

Every Atlas entry is a node in a knowledge graph. See the related rail below to follow the connections.

Disciplinary layers

See Cunningham's Law through 2 lenses

Each layer of the Incentives OS reframes this concept with its own thinkers, vocabulary, and diagnostic question.

Test yourself · 60 seconds

Do you actually know Cunningham's Law?

Three quick questions. Result is saved into your review streak — come back when the term is due to lock it in.

Question 1 of 3Score: 0/3

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Go deeper

Worked example, counter-example & concept map

On-demand AI analysis grounded in the Lab's research. Cached on your device after first run.

How this lands in you

Your nervous system has a region for this.

Primary region
Default Mode Network

When you encounter Cunningham's Law, your default mode network folds the experience into your ongoing story-of-self — which is why the same fact lands differently depending on who you think you are.

Self-referential thought, mind-wandering, narrative-of-self, mental time travel. Most of your waking thought is this network running scenarios about you, your status, your past, and your future.

See Default Mode in the Brain Atlas →
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