Scientific Definition
We assume others notice us more than they do.
Plain-English Definition
We assume others notice us more than they do.
Feynman Explanation
Nobody is thinking about your strategy as much as you are.
Core Principle
We assume others notice us more than they do.
Mechanisms
We assume others notice us more than they do.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Nobody is thinking about your strategy as much as you are.
Examples
- Leaders agonize over a misstatement the audience barely registered.
- Internal politics consume more capacity than the actual market does.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Ship. Iterate. The audience is busier than your anxiety believes.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Ship. Iterate. The audience is busier than your anxiety believes.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Low ability paired with high confidence.
Avoiding information that might be unpleasant.
Confidence routinely outruns calibration.
We see bias in others more easily than in ourselves.
Cold-state decisions don't survive hot-state moments.
Believing we influence outcomes that are largely random.
Confidence in predictions outruns their actual accuracy.
Most of us think we're above average. Statistically, we can't be.
We assume our current state will persist into the future.
Overestimating our ability to control future impulses.
Wins are ours; losses are circumstantial.
Contradictory evidence sometimes deepens the original belief.