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Stage 03 · Engage

Pick the path that matches what you're trying to change.

Stage 03 is commitment. Take the Executive Course, bring it inside your company, or put it on a stage. Three ways to make the work real.
Three paths

One method. Three ways in.

For leaders who want to change their company

The Executive Course

A 12-week online executive course with weekly live labs, weekly homework, and a capstone on your own company. The fastest path from 'I get the idea' to 'I rewrote our incentives and the team is acting on it.'

  • ·12 weeks · 100% online
  • ·Weekly live lab + homework
  • ·Capstone on your own company
  • ·$1,000 / seat
Explore the Executive Course
For companies and institutions

Train the Trainer

License the full 12-week Executive Course inside your organization. We certify your internal team to teach it, run it cohort after cohort, and change how the whole company works.

  • ·Enterprise license
  • ·We certify your trainers
  • ·Run cohort after cohort
  • ·Custom · scoped to org size
Explore Train the Trainer
For stages, boards, and offsites

Book a Keynote

Bring the work to your stage, board, or executive offsite. Every keynote is built around a live diagnosis of the audience's own incentives.

  • ·60–90 minutes
  • ·Tailored to the room
  • ·Live diagnosis on stage
  • ·From $10,000
Book a keynote
What engagement looks like

Three short reads from inside the work.

Format
The Executive Course
Situation

A Series C CEO finished the Executive Course and used the framework to redesign the company's RSU vesting against retention loops they'd been guessing about for two years.

Outcome

The cohort surfaced a hidden incentive (founders staying for vesting cliffs, not the mission) that no exit interview had named. The redesign tied accelerated vesting to project completion rather than calendar — and recovered three key engineers who had already opened conversations elsewhere.

Format
Train the Trainer
Situation

A global insurer licensed Train the Trainer and ran the 12-week Executive Course across nine business units in a year.

Outcome

Their internal L&D team taught it. Every leader in the top 200 came out speaking the same language about incentives. Comp redesigns that used to take a year now ship in a quarter — because the people doing them all use the same method.

Format
Keynote
Situation

A 600-person sales kickoff opened with a live diagnosis of the audience's own comp plan.

Outcome

The keynote surfaced a perverse loop in the SPIFF structure that everyone in the room had felt but no one had named. Q1 comp adjustments followed within sixty days. The room remembered the diagnosis longer than they would have remembered the speech.

FAQ

Common questions at Stage 03.

How do I know which path is right for me?+

The Executive Course if you're a leader who wants to change how your company works. Train the Trainer if you want to roll the same executive course out across a whole organization. A keynote if you want to put the idea in front of a room.

Can we license the Executive Course for our company?+

Yes. Train the Trainer certifies an internal team to run the full 12-week Executive Course inside your organization. Most enterprises start here after a successful pilot cohort.

What does a keynote actually look like?+

Tailored. Every keynote is built around a live diagnosis of the audience's own incentive architecture. We work with you in advance to find the loops that matter to that room — and the talk is built around naming them.

I'm not ready to commit. What's the smallest next step?+

Take the Diagnosis, then book a 15-minute call with the team. We'll tell you honestly whether what you're describing needs the Executive Course, a license, a keynote — or none of the above.

Make the move

The shortest line is a conversation.

Fifteen minutes. We'll tell you honestly whether what you're describing needs the Executive Course, a license, a keynote — or none of the above.