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Atlas Manual

Neuroscience Catalog

75 terms across 12 themes — every definition in the Atlas sourced from this manual, with executive examples and counter-moves.

75 of 75 terms
Neuroscience · Emotion
Affect Labeling

Naming an emotion reduces its intensity.

Neuroscience · Stress
Allostatic Load

Cumulative physiological wear from chronic stress.

Neuroscience · Stress
Amygdala Hijack

Emotional override of rational processing.

Neuroscience · Cognition
Anterior Cingulate Cortex

Brain region tracking conflict, error, and effort.

Neuroscience · AI Interaction
Anthropomorphism (AI)

We treat AI as more humanlike than it is.

Neuroscience · Attention
Attention as a Resource

Attention is the most contested resource in modern work.

Neuroscience · Attention
Attention Residue

Task switches leave cognitive residue that degrades performance.

Neuroscience · Motivation
Autonomy

Self-direction is one of the deepest motivational levers.

Neuroscience · Habit
Behavior Change

Willpower fails; structure works.

Neuroscience · Cognition
Boredom (Productive)

Boredom triggers creative wandering.

Neuroscience · Decision
Choice Architecture

How options are presented changes which ones get chosen.

Neuroscience · Decision
Choice Overload

Too many options produces worse decisions and less satisfaction.

Neuroscience · Cognition
Chronobiology

Cognitive performance varies predictably with circadian rhythm.

Neuroscience · Cognition
Cognitive Bias (Neural Roots)

Most biases are efficient heuristics misapplied.

Neuroscience · Cognition
Cognitive Load

Working memory has limits.

Neuroscience · AI Interaction
Cognitive Offloading

Outsourcing thinking to tools shifts what we remember and learn.

Neuroscience · Cognition
Cognitive Reflection

Pausing System 1 to engage System 2.

Neuroscience · Stress
Cortisol

Stress hormone with cognitive and immune-system consequences.

Neuroscience · Cognition
Curse of the Familiar

Familiar information feels true.

Neuroscience · Decision
Decision Fatigue

Decision quality degrades over the course of a day.

Neuroscience · Decision
Default Effect (Neural)

Defaults bypass active cognition.

Neuroscience · Cognition
Default Mode Network

Brain network active during rest and mind-wandering — and during creative insight.

Neuroscience · Cognition
Diet & Decision Quality

Glucose, omega-3s, sleep, and hydration each influence decision quality.

Neuroscience · Attention
Distributed Attention

Multitasking measurably degrades performance.

Neuroscience · Reward
Dopamine

Neurotransmitter of anticipation, not pleasure.

Neuroscience · Decision
Dual-Process Theory

Two ways of thinking, both real, both useful, often mis-deployed.

Neuroscience · Cognition
Ego Depletion

Self-control draws from a limited daily pool. (Contested in lab; observed in life.)

Neuroscience · Cognition
Embodied Cognition

Thinking happens through the body, not despite it.

Neuroscience · Emotion
Emotional Contagion

Emotions spread through groups via micro-cues.

Neuroscience · Social Brain
Empathy vs. Compassion

Empathy: feel with. Compassion: act for. Different neural circuits.

Neuroscience · Cognition
Exercise & Cognition

Aerobic exercise measurably improves executive function.

Neuroscience · Motivation
Extrinsic Motivation

Doing something for an external reward.

Neuroscience · Cognition
Flow State

Neurological state of peak performance and engagement.

Neuroscience · Attention
Focused vs. Diffuse Attention

Two modes the brain alternates between.

Neuroscience · Cognition
Free Energy Principle

Living systems minimize surprise to survive.

Neuroscience · Learning
Growth Mindset

Believing abilities can be developed.

Neuroscience · Habit
Habit Loop

Cue → routine → reward.

Neuroscience · Habit
Habit Stacking

New habits anchored to existing ones stick faster.

Neuroscience · Habit
Habituation

Repeated stimuli produce diminishing response.

Neuroscience · Reward
Hedonic Adaptation

We return to a baseline of well-being after gains or losses.

Neuroscience · Emotion
Identity Threat

Threats to identity activate strong defensive responses.

Neuroscience · Emotion
Imposter Phenomenon

Subjective feeling of not deserving one's success.

Neuroscience · Emotion
Insula

Brain region tracking internal state and gut feeling.

Neuroscience · Motivation
Intrinsic Motivation

Doing something because the doing is the reward.

Neuroscience · Memory
Long-Term Potentiation

Neural mechanism of learning — connections strengthened by repeated activation.

Neuroscience · Emotion
Loss Aversion (Neural)

Loss processed more intensely than equivalent gain.

Neuroscience · Motivation
Mastery

The drive to get better at things that matter.

Neuroscience · Memory
Memory Reconstruction

Memories are reconstructed each time we recall them, not retrieved intact.

Neuroscience · Social Brain
Mirror Neurons

Neurons that fire both when acting and when observing the action.

Neuroscience · Emotion
Negativity Bias (Neural)

Bad lands harder than good in the brain.

Neuroscience · Learning
Neuroplasticity

The brain reshapes itself based on use.

Neuroscience · Motivation
Overjustification Effect

Adding external rewards reduces intrinsic motivation.

Neuroscience · Social Brain
Oxytocin

Neurochemistry of trust, bonding, and in-group loyalty.

Neuroscience · Stress
Polyvagal Theory

Autonomic nervous system shapes safety, threat, and connection responses.

Neuroscience · Attention
Pomodoro / Time-boxing

Short focused intervals + breaks outperform marathon sessions.

Neuroscience · Cognition
Prediction Machine (Friston)

The brain is a prediction engine; surprise is the signal to update.

Neuroscience · Social Brain
Psychological Safety

The shared belief that the team is safe for interpersonal risk-taking.

Neuroscience · Motivation
Purpose

Meaning beyond the task multiplies motivation.

Neuroscience · Reward
Reward Frequency

Frequency and variability of reward shape behavior strongly.

Neuroscience · Reward
Reward Prediction Error

The brain rewards the gap between expectation and outcome.

Neuroscience · Attention
Salience Network

Brain system that decides what's important right now.

Neuroscience · Social Brain
SCARF Model (Rock)

Status, Certainty, Autonomy, Relatedness, Fairness — drivers of social brain response.

Neuroscience · Motivation
Self-Determination Theory

Humans need autonomy, competence, and relatedness.

Neuroscience · Motivation
Self-Efficacy

Belief in one's ability to execute.

Neuroscience · Habit
Sensitization

Repeated stimuli sometimes produce stronger response.

Neuroscience · Memory
Sleep Consolidation

Memory and skill consolidate during sleep.

Neuroscience · Social Brain
Social Pain

Social rejection activates the same brain regions as physical pain.

Neuroscience · Memory
Spaced Repetition

Spread learning over time for stronger retention.

Neuroscience · Decision
Status Quo Bias (Neural)

Brain weights existing state heavily.

Neuroscience · Social Brain
Status Threat

Threats to status trigger the same neural alarm as physical threats.

Neuroscience · Decision
System 1 vs. System 2

Fast intuitive vs. slow deliberative thinking.

Neuroscience · Social Brain
Theory of Mind (Human)

Modeling what others think, feel, and intend.

Neuroscience · Stress
Threat Response

Under threat, the prefrontal cortex goes offline.

Neuroscience · Social Brain
Vulnerability-Based Trust

Trust deepens when people can admit weakness without penalty.

Neuroscience · Cognition
Working Memory

Limited capacity holding-tank for current information.