Scientific Definition
Quietly redefining a term mid-argument.
Plain-English Definition
Quietly redefining a term mid-argument.
Feynman Explanation
'Strategy' meant one thing on slide three and another on slide seventeen.
Core Principle
Quietly redefining a term mid-argument.
Mechanisms
Quietly redefining a term mid-argument.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
'Strategy' meant one thing on slide three and another on slide seventeen.
Examples
- 'Innovation' shifts from 'new products' to 'tweaks to existing ones.'
- Strategy clarity dissolves as definitions drift.
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Assuming the conclusion in the premise.
The conclusion is hidden inside the premise.
What's true of the parts is assumed true of the whole.
Because there's no sharp line, no distinction exists.
What's true of the whole is assumed true of the parts.
Constraining the option set to bias the decision.
Insisting on a word's original meaning over its current one.
Treating two things as comparable when they're not.
Assuming the truth must lie between two extremes.
Deriving 'is' from 'ought.'
Changing success criteria whenever the prior criteria are met.
Deriving 'ought' from 'is.'