Scientific Definition
Treating two things as comparable when they're not.
Plain-English Definition
Treating two things as comparable when they're not.
Feynman Explanation
Some things are not the same as some other things.
Core Principle
Treating two things as comparable when they're not.
Mechanisms
Treating two things as comparable when they're not.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Some things are not the same as some other things.
Examples
- Comparing an internal pilot to a public launch as if the data is symmetric.
- Benchmarking that washes out meaningful distinctions.
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Constraining the option set to bias the decision.
Assuming the conclusion in the premise.
The conclusion is hidden inside the premise.
What's true of the parts is assumed true of the whole.
Because there's no sharp line, no distinction exists.
Quietly redefining a term mid-argument.
What's true of the whole is assumed true of the parts.
Insisting on a word's original meaning over its current one.
Assuming the truth must lie between two extremes.
Deriving 'is' from 'ought.'
Changing success criteria whenever the prior criteria are met.
Deriving 'ought' from 'is.'