Diagnosis without a method is just outrage. The Flip is the method.
**1. Name the goal.** The actual outcome someone said they wanted before the metric arrived. Write it in one sentence a customer, patient, or citizen would recognize.
**2. Trace the measure.** Find the proxy that stands in for the goal — the KPI, the comp, the rule, the algorithm. List who is paid (in money, status, or identity) by it.
**3. Diagnose the drift.** Score the gap between the goal and the measure on three axes: time, distance, and asymmetry. Time: how stale is the measure? Distance: how many layers between the measure and the outcome? Asymmetry: how much bigger is the upside of gaming than the cost of getting caught?
**4. Design the flip.** Re-anchor the measure to the goal, re-price the downside, and shorten the loop between behavior and consequence. Ship it as a product, not a memo. Re-measure on a cadence that matches the rate the environment is changing.
This is the model we teach in the Executive Course, the workshops, and the Lab. It is portable because the anatomy from Chapter 02 is portable.
Adopt the four moves as your operating cadence. Run them quarterly on whichever system you own.