Scientific Definition
Contradictory evidence sometimes deepens the original belief.
Plain-English Definition
Contradictory evidence sometimes deepens the original belief.
Feynman Explanation
The more you prove them wrong, the more right they feel.
Core Principle
Contradictory evidence sometimes deepens the original belief.
Mechanisms
Contradictory evidence sometimes deepens the original belief.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
The more you prove them wrong, the more right they feel.
Examples
- A leader doubles down on a strategy after each data point against it.
- Course corrections delayed because correction was 'attempted.'
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Famous Experiments
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Design Principles
- Lead with shared values, not with proof. Reframe before you refute.
Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Lead with shared values, not with proof. Reframe before you refute.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
A story repeats until it becomes obviously true.
Beliefs survive the evidence that should have killed them.
We hunt for evidence that we were right all along.
Updating beliefs too slowly when new evidence arrives.
Believing people get what they deserve.
Assuming new technology will be adopted faster and more usefully than it will.
Reflexively rejecting evidence that contradicts established norms.
Studying winners while ignoring identical losers.
We defend existing systems even when they harm us.
Low ability paired with high confidence.
Avoiding information that might be unpleasant.
Confidence routinely outruns calibration.