The authority engine of the Lab.
Adler over Freud: why incentives pull people forward.
A working paper on irrational behavior, teleological psychology, and the operational case for redesigning the field instead of excavating the past. Includes a 400-engineer case where a 25% calibration shift dropped review latency 41% in 90 days.
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Thought automation, mental models, and goal design.
Three Mental Model Club manuals — Simmons & Pagan — folded into the Incentives OS. New Layer 21 on /layers and 22 new glossary terms (WOOP, chunking, OK plateau, polarity map, Kegan stages, and more).
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Stop selling. Start designing incentives.
What Daniel Kahneman actually taught us about human behavior — and why anchoring, loss aversion, framing, and five other behavioral incentives matter more than ever in the age of AI.
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The Behavioral Economics Guide Archive.
A fully searchable, credited archive of every article from the 2023, 2024, and 2026 Behavioral Economics Guides — indexed by author, topic, and Incentives OS layer.
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Social engineering is an incentive exploit.
Phishing, BEC, and MFA-fatigue attacks don't hack people — they read the comp plan more accurately than the company does. Includes a help-desk case where reversing three knobs eliminated MFA-bypass incidents in six months.
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Conspiracy theories are an incentive market.
Belief follows payoff. A four-payoff demand model, a supply-side map of creators and platforms, and what an incentive-first response to misinformation actually looks like.
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The Incentive Audit: a six-dimension diagnostic for the modern enterprise.
Framework, methodology, and findings from the first cohort of audited organizations.
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When the comp plan ran the company.
How a $400M incentive structure quietly redirected an entire firm's strategy for nine years.
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AI Incentive Misalignment: a sector-by-sector breakdown.
Where AI investment is compounding — and where it's quietly being undone by the human systems underneath.
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The Future Incentives Index.
Twelve early-warning incentive signals every executive team should be tracking in 2026.
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