The false dichotomy that swallows strategy
"We invest in AI now, or we become Blockbuster." Almost every catastrophic capital decision gets smuggled into the room this way. The two-option frame shuts down the third, fourth, and best options before they are spoken, and lets fear win on procedural grounds.
The countermove is institutional: any binary in a strategy memo must be answered with at least three additional options before a decision is made.
