Scientific Definition
Adopting beliefs because the room already did.
Plain-English Definition
Adopting beliefs because the room already did.
Feynman Explanation
Every competitor added AI, so we'd better add it somewhere. Anywhere.
Core Principle
Adopting beliefs because the room already did.
Mechanisms
Adopting beliefs because the room already did.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Every competitor added AI, so we'd better add it somewhere. Anywhere.
Examples
- An AI initiative funded with no thesis other than 'others have one.'
- Strategy by mimicry rather than analysis.
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Famous Experiments
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Design Principles
- Require an independent investment thesis before any 'me too' move.
Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Require an independent investment thesis before any 'me too' move.
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Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Diffused responsibility means nothing happens.
Assuming everyone secretly agrees with us.
Low expectations produce low performance.
One strong trait colors judgment of unrelated traits.
High expectations produce higher performance.
We overweight whoever has the bigger title in the room.
Spending disproportionate energy on trivial decisions.
Once we say it publicly, we'll defend it past the data.
Forgetting what it's like not to know what you know.
Their failure: character. Our failure: situation.
We extend more trust, benefit of the doubt, and rope to 'our people.'
We're more persuaded by people we like.