Scientific Definition
B followed A, therefore A caused B.
Plain-English Definition
B followed A, therefore A caused B.
Feynman Explanation
We launched the campaign and revenue went up. Must have been us.
Core Principle
B followed A, therefore A caused B.
Mechanisms
B followed A, therefore A caused B.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
We launched the campaign and revenue went up. Must have been us.
Examples
- Crediting a turnaround to the new strategy when the market simply recovered.
- Attribution theater that distorts the next year's investments.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
Pending editorial review.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
With this, therefore because of this.
If A then B; B happened; therefore A.
Reasoning backward from outcomes to motives.
Treating two things that move together as one causing the other.
If A then B; not A; therefore not B.
Stacking so many tenuous links that the conclusion sounds clever.
Assuming one cause where many are at play.
A small step inevitably leads to extreme consequences.
Small step → catastrophic outcome, without the intermediate causal links.
Attacking the person rather than the argument.
A single story used as proof of a general claim.
It's true because authority says so.