Scientific Definition
If A then B; B happened; therefore A.
Plain-English Definition
If A then B; B happened; therefore A.
Feynman Explanation
Top performers love the bonus. So the bonus makes top performers. (No.)
Core Principle
If A then B; B happened; therefore A.
Mechanisms
If A then B; B happened; therefore A.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Top performers love the bonus. So the bonus makes top performers. (No.)
Examples
- Promoting bonus expansion because high performers always cash theirs.
- Correlation upgraded to causation in performance management.
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Reasoning backward from outcomes to motives.
Treating two things that move together as one causing the other.
With this, therefore because of this.
If A then B; not A; therefore not B.
Stacking so many tenuous links that the conclusion sounds clever.
B followed A, therefore A caused B.
Assuming one cause where many are at play.
A small step inevitably leads to extreme consequences.
Small step → catastrophic outcome, without the intermediate causal links.
Attacking the person rather than the argument.
A single story used as proof of a general claim.
It's true because authority says so.