Scientific Definition
Ambitious objectives paired with measurable key results.
Plain-English Definition
Ambitious objectives paired with measurable key results.
Feynman Explanation
Good when used as guidance. Toxic when used as comp targets.
Core Principle
Ambitious objectives paired with measurable key results.
Mechanisms
Pending editorial review.
Ambitious objectives paired with measurable key results.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Strategy execution and alignment.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Good when used as guidance. Toxic when used as comp targets.
Examples
- Google's adoption from Intel.
- Strategy execution and alignment.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Decouple OKRs from individual compensation.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Decouple OKRs from individual compensation.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Basics first (health/finances), then depth (mastery/impact), then altruism (widening circle).
A problem whose solution requires people to change their values, beliefs, or habits — not just apply expertise.
Holding a different — and correct — set of tools than everyone else.
Someone who incites others to take illegal or rash action, often to expose or discredit them.
Sun Tzu's ancient treatise on strategy, deception, and positioning.
Conflict between belligerents with very different resources and tactics.
Start from the desired future and work backward to the steps that make it inevitable.
Winning the disputed population, not just defeating the visible opponent.
Countering hostile narratives with truthful, well-timed alternatives.
Sort situations into Clear, Complicated, Complex, Chaotic, or Confused — each needs a different response.
Eroding the will to act, even when capacity remains.
Munger's principle: the surest way to get something is to deserve it.