Scientific Definition
A color appears different depending on adjacent colors.
Plain-English Definition
A color appears different depending on adjacent colors.
Feynman Explanation
Context is not decoration. It is the whole experience.
Core Principle
A color appears different depending on adjacent colors.
Mechanisms
Pending editorial review.
A color appears different depending on adjacent colors.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pricing and positioning are inseparable from context.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Context is not decoration. It is the whole experience.
Examples
- The same product price feels different next to a premium vs. budget option.
- Pricing and positioning are inseparable from context.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Test every offer in the context customers will actually see.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Test every offer in the context customers will actually see.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
The ability to focus on one voice in a noisy environment.
Evaluations are warped by what came immediately before.
We spend less when holding large bills than small ones — same money, different behavior.
One new possession spirals into a cascade of complementary purchases.
Selling winners too early and holding losers too long.
We overweight one aspect of an event when predicting its impact.
One negative trait taints judgment of everything else about a person or company.
Evaluated separately, the smaller-but-complete option beats the larger-but-flawed one.
Goals become the focus, sometimes at the expense of the underlying purpose.
'Free' is a different psychological category — disproportionately attractive.
How will I feel about this in 10 minutes / 10 months / 10 years?
Inattention or forgetfulness caused by low attention, hyperfocus, or distraction.