Scientific Definition
Measure drives behavior
Plain-English Definition
Measure drives behavior
Feynman Explanation
Measure drives behavior
Core Principle
Measure drives behavior
Mechanisms
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
Measure drives behavior
Examples
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
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Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Systems that shape our future
Aligns effort with group goals
Profit, penalties, and prices
Laws, subsidies, taxes, penalties
Attract behavior with upside
Once-a-year feedback rewards once-a-year behavior.
Quantitative measures of model behavior across groups.
DAU/MAU goals override product safety and wellbeing investments.
Metrics that look good without indicating business value.
Discount framing nudges people to buy things they wouldn't otherwise want.
Productivity targets compress visits, raising misdiagnosis and burnout.
A federal mandate intended to lower drug costs for the poor became a profit engine for hospitals and contract pharmacies.