Scientific Definition
DAU/MAU goals override product safety and wellbeing investments.
Plain-English Definition
DAU/MAU goals override product safety and wellbeing investments.
Feynman Explanation
Safety doesn't fit on the growth dashboard.
Core Principle
DAU/MAU goals override product safety and wellbeing investments.
Mechanisms
Pending editorial review.
DAU/MAU goals override product safety and wellbeing investments.
Pending editorial review.
Pending editorial review.
What's on the OKR shapes what gets cut first.
Pending editorial review.
Pending editorial review.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
Safety doesn't fit on the growth dashboard.
Examples
- Repeated trust-and-safety cuts during growth pushes.
- What's on the OKR shapes what gets cut first.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Wellbeing KPIs at board level.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Wellbeing KPIs at board level.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Free products monetize attention, structurally aligning incentives against user time well spent.
CTR-driven distribution rewards misleading framing over accurate reporting.
Retroactive extensions privilege legacy estates over public-domain enrichment.
Per-view payouts reward volume and frequency over craft and depth.
Tax/inspection exemptions on low-value parcels subsidize a flood of unverified imports.
Revenue from behavioral targeting structurally opposes user privacy.
Ranking systems trained on engagement amplify outrage, fear, and tribal content.
Time-on-app is the wrong thing to maximize for users — but the right thing for revenue.
Removing natural stopping cues turns intentional use into compulsive use.
Notifications calibrated for return visits, not value.
USPTO budget tied to grant fees encourages permissive examination.
Notification systems hijack attention by manufacturing urgency for trivial events.