Scientific Definition
Choice architecture that adds friction in service of bad intentions.
Plain-English Definition
Choice architecture that adds friction in service of bad intentions.
Feynman Explanation
A nudge with the values inverted.
Core Principle
Choice architecture that adds friction in service of bad intentions.
Mechanisms
Pending editorial review.
Choice architecture that adds friction in service of bad intentions.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Often profitable in the short run. Always corrosive in the long.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
A nudge with the values inverted.
Examples
- Subscription cancellation flows designed to be unfindable.
- Often profitable in the short run. Always corrosive in the long.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- Audit your own product for sludge. If you wouldn't show the flow to your customers, you're running sludge.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- Audit your own product for sludge. If you wouldn't show the flow to your customers, you're running sludge.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
How will I feel about this in 10 minutes / 10 months / 10 years?
Inattention or forgetfulness caused by low attention, hyperfocus, or distraction.
Forgetting to compare an offer with the next-best alternative.
Outcomes that could have happened but did not.
Overthinking a situation so that decision-making stalls.
The first number on the table silently sets the range for every number after it.
Tversky & Kahneman's classic: identical outcomes flip from 'risk averse' to 'risk seeking' when framed as lives saved vs. lives lost.
Our perception is shaped by what we selectively pay attention to.
Favoring suggestions from automated systems over conflicting human judgment.
A color appears different depending on adjacent colors.
Decisions are constrained by available information, cognitive limits, and time.
The ability to focus on one voice in a noisy environment.