Scientific Definition
Changing the meaning of an experience by changing the frame around it.
Plain-English Definition
Changing the meaning of an experience by changing the frame around it.
Feynman Explanation
The fact didn't change. The frame did. Your brain didn't notice the difference.
Core Principle
Changing the meaning of an experience by changing the frame around it.
Mechanisms
Pending editorial review.
Changing the meaning of an experience by changing the frame around it.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Pending editorial review.
Negotiation, leadership communication, and customer objection handling.
Inputs (Triggers)
Pending editorial review.
Outputs (Behaviors)
Pending editorial review.
Behavioral Signature
The fact didn't change. The frame did. Your brain didn't notice the difference.
Examples
- Bandler & Grinder's 'Reframing' (1982); also a CBT staple.
- Negotiation, leadership communication, and customer objection handling.
Pending editorial review.
Famous Experiments
Pending editorial review.
Design Principles
- For every problem, generate three reframes before choosing one.
Measurement Approaches
Pending editorial review.
Evidence
Pending editorial review.
Pending editorial review.
The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
- For every problem, generate three reframes before choosing one.
Pending editorial review.
Pending editorial review.
Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Reading micro-shifts in another person's state — breath, color, micro-expression — in real time.
Tools, notebooks, and trusted others are literally part of your cognitive system — not just aids to it.
Eye movements that loosely correlate with which representational system is active — visual, auditory, kinesthetic.
The sense of the internal state of the body — heartbeat, hunger, tension.
Brain region for planning, impulse control, and executive function.
The sense of where the body is in space.
The fine-grained sensory qualities of internal experience — brightness, distance, volume, location.
The conditions under which a target accepts an influence attempt without scrutiny.
A controlled scenario, often impossible, used to isolate a variable and test an intuition or theory.
What we wear influences how we think and perform.
How will I feel about this in 10 minutes / 10 months / 10 years?
Basics first (health/finances), then depth (mastery/impact), then altruism (widening circle).