Scientific Definition
Words chosen to bias the audience toward a conclusion.
Plain-English Definition
Words chosen to bias the audience toward a conclusion.
Feynman Explanation
'Right-sizing' is layoffs in a better suit.
Core Principle
Words chosen to bias the audience toward a conclusion.
Mechanisms
Words chosen to bias the audience toward a conclusion.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
'Right-sizing' is layoffs in a better suit.
Examples
- 'Synergy' replaces 'job cuts'; 'pivot' replaces 'failed strategy.'
- Decisions softened past the point where teams understand them.
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
A question with a built-in unproven assumption.
Using a word with two meanings as if it meant one.
A phrase that ends thought rather than advancing it.
Attacking the person rather than the argument.
If A then B; B happened; therefore A.
A single story used as proof of a general claim.
It's true because authority says so.
Common sense says so, therefore it's true.
Believing something is true because of the consequences of its truth.
Substituting feeling for argument.
Using fear instead of evidence.
Claiming something is true because it hasn't been proven false (or vice versa).