Scientific Definition
Using fear instead of evidence.
Plain-English Definition
Using fear instead of evidence.
Feynman Explanation
FUD is a feature of every losing competitor's sales motion.
Core Principle
Using fear instead of evidence.
Mechanisms
Using fear instead of evidence.
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Inputs (Triggers)
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Outputs (Behaviors)
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Behavioral Signature
FUD is a feature of every losing competitor's sales motion.
Examples
- 'If we don't move now, we lose forever.'
- Urgency manufactured to prevent thinking.
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Famous Experiments
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Design Principles
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Measurement Approaches
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Evidence
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The Perverse Incentive Lens™
How this behavior is exploited — and how to redesign around it.
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Interactive Mini Network
Click any neighbor to re-center the graph and follow the threads of connection.
Knowledge Graph Neighbors
Auto-linked to the rest of the Human Behavior Taxonomy by family, domain, dimension, and shared keywords.
Substituting feeling for argument.
Asking for a conclusion based on sympathy rather than logic.
Rejecting an argument because of dislike for the source or beneficiary.
It's true because authority says so.
Common sense says so, therefore it's true.
Believing something is true because of the consequences of its truth.
Claiming something is true because it hasn't been proven false (or vice versa).
If it's 'natural,' it's good.
It's better because it's newer.
It's right because it's how we've always done it.
Attacking the person rather than the argument.
If A then B; B happened; therefore A.