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The Incentives Lab
All Layers / Layer 07
Incentives OS · Layer 7

Neuroscience

Decision architecture at the level of circuits, neurotransmitters, and prediction error.

What neural circuit is being activated or hijacked?

Canonical thinkers

  • Karl Friston
  • Antonio Damasio
  • Lisa Feldman Barrett
  • Stephen Porges

Seed concepts

Underlined seeds link to their full glossary entry. Plain seeds are pending a definition page.

Typed connections

Full graph →

How this layer reinforces, counteracts, or depends on the rest of the system.

  • Depends on·Layer
    Behavioral Economics depends on this layer

    Biases like loss aversion bottom out in dopaminergic and amygdala circuitry — neuroscience supplies the mechanism BE describes.

  • Explains·Layer
    This layer explains Behavioral Economics

    Reward prediction error and threat response explain why heuristics fire the way Kahneman & Tversky catalogued them.

  • Explains·HBE
    This layer explains Loss Aversion

    Amygdala activation to potential losses is roughly twice the ventral striatum response to equivalent gains.

Elements in this layer

95 HBEs
BIOActivation Energy

The minimum energy needed to start a reaction; same idea for starting habits or initiatives.

BIOAffect Labeling

Naming an emotion reduces its intensity.

BIOAllostatic Load

Cumulative physiological wear from chronic stress.

BIOAmygdala Hijack

Emotional override of rational processing.

BIOAnterior Cingulate Cortex

Brain region tracking conflict, error, and effort.

BIOAnthropomorphism (AI)

We treat AI as more humanlike than it is.

BIOAttention as a Resource

Attention is the most contested resource in modern work.

BIOAttention Residue

Task switches leave cognitive residue that degrades performance.

BIOAutonomy

Self-direction is one of the deepest motivational levers.

BIOBehavior Change

Willpower fails; structure works.

BIOBoredom (Productive)

Boredom triggers creative wandering.

BIOBrainwashing

The mind can be socially influenced toward conclusions that bypass scrutiny.

BIOChoice Architecture

How options are presented changes which ones get chosen.

BIOChoice Overload

Too many options produces worse decisions and less satisfaction.

BIOChronobiology

Cognitive performance varies predictably with circadian rhythm.

BIOCognitive Bias (Neural Roots)

Most biases are efficient heuristics misapplied.

BIOCognitive Load

Working memory has limits.

COGCognitive Load Theory

Working memory has limits.

BIOCognitive Offloading

Outsourcing thinking to tools shifts what we remember and learn.

BIOCognitive Reflection

Pausing System 1 to engage System 2.

BIOCortisol

Stress hormone with cognitive and immune-system consequences.

BIOCurse of the Familiar

Familiar information feels true.

BIODecision Fatigue

Decision quality degrades over the course of a day.

BIODefault Effect (Neural)

Defaults bypass active cognition.

BIODefault Mode Network

Brain network active during rest and mind-wandering — and during creative insight.

BIODiet & Decision Quality

Glucose, omega-3s, sleep, and hydration each influence decision quality.

BIODistributed Attention

Multitasking measurably degrades performance.

BIODopamine

Neurotransmitter of anticipation, not pleasure.

BIODual-Process Theory

Two ways of thinking, both real, both useful, often mis-deployed.

SYSDual-System Theory

System 1 is fast, automatic, intuitive; System 2 is slow, effortful, deliberate.

BIOEgo Depletion

Self-control draws from a limited daily pool. (Contested in lab; observed in life.)

BIOEmbodied Cognition

Thinking happens through the body, not despite it.

SYSEmergence

The whole has properties that the individual parts do not.

BIOEmotional Contagion

Emotions spread through groups via micro-cues.

BIOEmpathy vs. Compassion

Empathy: feel with. Compassion: act for. Different neural circuits.

BIOEnergy Management

Time is fixed; energy is not. Manage the renewable.

BIOEnergy Output Minimization

The brain minimizes effort by default — most cognition is on cruise control.

BIOEnergy Vampires

People, tasks, and inputs that quietly drain disproportionate energy relative to value returned.

INCEngagement-Maximizing Algorithms

Ranking systems trained on engagement amplify outrage, fear, and tribal content.

BIOExercise & Cognition

Aerobic exercise measurably improves executive function.

BIOExtrinsic Motivation

Doing something for an external reward.

BIOFlow State

Neurological state of peak performance and engagement.

BIOFocused vs. Diffuse Attention

Two modes the brain alternates between.

BIOFree Energy Principle

Living systems minimize surprise to survive.

BIOGenerative Listening

The deepest level of listening — where new possibility emerges that neither party brought into the room.

BIOGrowth Mindset

Believing abilities can be developed.

BIOHabit Loop

Cue → routine → reward.

BIOHabit Stacking

New habits anchored to existing ones stick faster.

BIOHabituation

Repeated stimuli produce diminishing response.

COGHebb's Law

Neurons that fire together wire together.

BIOHedonic Adaptation

We return to a baseline of well-being after gains or losses.

BIOIdentity Threat

Threats to identity activate strong defensive responses.

BIOImposter Phenomenon

Subjective feeling of not deserving one's success.

BIOInsula

Brain region tracking internal state and gut feeling.

BIOIntrinsic Motivation

Doing something because the doing is the reward.

BIOLong-Term Potentiation

Neural mechanism of learning — connections strengthened by repeated activation.

BIOLoss Aversion (Neural)

Loss processed more intensely than equivalent gain.

BIOMastery

The drive to get better at things that matter.

BIOMemory Reconstruction

Memories are reconstructed each time we recall them, not retrieved intact.

BIOMirror Neurons

Neurons that fire both when acting and when observing the action.

Showing the first 60 of 95. Full graph view coming in Phase 2.