A searchable atlas of 1,180+ behavioral concepts — biases, fallacies, mental models, and incentive patterns — each with examples, related terms, and a short quiz. Use it to find the name for the pattern you're seeing.
A guided diagnostic that maps a real situation — a team, a policy, a product — onto the 12 Human Behavior Dimensions and surfaces the incentives, frictions, and perverse loops actually driving behavior.
A workbench for proposing, stress-testing, and rewriting incentives. Pick a goal, pick a mechanism, expose the second- and third-order effects before you ship it into the world.
Run agent-based simulations of incentive structures across teams, markets, and policies. Watch the rule produce the outcome — then change the rule and watch it again.
Continuously updated collections — Perverse Incentives, Bias, Fallacy, Mental Models, Neuroscience, and AI Incentives — that supply the patterns used across Explore, Diagnose, Design, and Simulate.